INBOUND MARKETING
FOR SMALL BUSINESS

Inbound marketing attracts customers though content and brand interactions,
that are relevant and helpful to your audience.

Digital Marketing Agency in Bangkok, Thailand

Highly Persuasive is a digital marketing agency based in Bangkok, Thailand.  We help SME brands in Southeast Asia increase engagement, lead generation and sales revenue by transitioning into conversion driven inbound marketing.

Inbound Marketing
For Small Businesses

Align your sales, marketing, and advertising strategy with your customer’s interests and pain points
to create immense value for your customers that they’ll keep coming back for. This is the course that most customers
naturally follow when starting a relationship with a business.

Inbound Marketing Agency in Bangkok, Thailand

How Does Inbound Marketing Work?

1) ATTRACT

During the “attract” phase, people may be a stranger to your brand. You have to build brand awareness, reach new audiences, and draw new traffic to website.

2) CONVERT

Once you have people there as visitors, the goal is to get them to “convert” or share their contact information with you for future marketing.

3) CLOSE

You’ve got the lead, now what? During this phase, you take leads who may not be ready to make a purchase from you and guide them through their buying process with timely content.

4) CHARM

Now that a lead has become a customer, you’ve got to keep that relationship alive and well to encourage repeat business, referrals, and positive reviews. This is how you earn loyal customers and promoters.

1) ATTRACT THE RIGHT KIND OF WEBSITE TRAFFIC

Attract The Right Kind Of Website Traffic

We don’t want just anyone to visit our site, we want visitors that are interested in what we’re offering. We also want people who are likely to become customers down the road.

That means we need to target the right kind of audience from the very beginning. Our target audience, also known as buyer personas, should share as many traits with our real world customers as possible.  Personas include things like demographics, psycho graphics, goals, pain points, & common objections to your products and services.

By thoroughly understanding your audience from the start of your marketing strategy, you can create content that helps them solve industry specific problems.

Some of the most important tools to attract the right users to your site are:

Content Marketing. Inbound marketing starts with great content creation. A blog is the best way to attract new visitors to your website and to get them engaging with your content. As we mentioned above, in order to get found by the right kind of potential customers, you need to create valuable content that is educational, non-sales oriented, & speaks to your audience’s needs directly.

SEO. Most people begin their buying process online, usually Google, to find out information on something they have questions about. In order to appear on the list when and where they search, you need to carefully & strategically choose keywords & optimize your website for search engines, and get back links to your content.

Online Identity: Your website and social media profiles are your brand’s digital storefront, so it’s important to create a strong and professional looking presence online.  Optimize your website and social media pages to appeal to your ideal buyers and create a strong first impression to new prospects that visit your pages.

Social Media. Successful inbound marketing includes a social media marketing strategy.  Use your Facebook business page and other social media profiles to publish and promote your content, engage with your audience, and put a human element to your brand. It’s best to spend time on the networks where your target market is located.

2) CONVERT VISITORS INTO LEADS & PROSPECTS

Convert Visitors into Leads & Prospects

After you’ve attracted new visitors to your website, the next step is to qualify, convince, & convert those visitors into your marketing and sales funnel.

Some of the most important tools in converting visitors to leads include:

Contact Forms. In order for visitors to become leads, they must first enter your sales funnel by submitting their information. It’s important to optimize your form to make the conversion as easy as possible with a clear call-to-action. Leave out all but the essentials you need to adequately respond to first contact.

Lead Generation Campaigns. Lead generation campaigns, where a visitor provides their email address in exchange for a whitepaper, guide, or print template can be very effective if they provide real value to your visitors.

Landing Pages. When your visitor clicks on a call-to-action to redeem your offer, send them to a conversion optimized landing page on your website. Here you can communicate the essentials of your offer, like what’s included, the benefits, testimonials, and other key information that you can use to educate your audience.

3) CLOSE PROSPECTS INTO CUSTOMERS

Close Prospects into Customers

Now that you’ve attracted the right visitors & converted them into leads, it’s time to close the sale. At this stage, many of your prospects will have already sought out your services pricing (it’s best to have transparent pricing if possible) and will be now ready to take the next step to close the deal.

Closing tools include:

Social Media: If your customers contacted you through your social media channel, there’s nothing wrong with closing the sale through Facebook messenger or twitter DM, however email should be utilized at this stage if at all possible.

Customer Relationship Management (CRM): Keep track of all your contacts, companies, and messaging in your content marketing funnel. CRM systems help you improve your sales by allowing you to stay organized and keep track of where customers are in the buying cycle

Sales Channel Conversion Optimization: How do you know which of your activities are bringing in the highest quality leads? Track your prospects though analytics to uncover which channels are profitable to your marketing efforts and those that are not.

Email Marketing: What do you do if a visitor converts but still isn’t ready to become a customer? Send undecided prospects a series of emails highlighting benefits of using your product or service that they are sure to find relevant in the decision making process.

4) CHARM CUSTOMERS BY CONTINUING TO ADD VALUE

Charm Customers By Continuing To Add Value

Inbound marketing is all about providing valuable content to your audience, visitors, leads, or existing customers. Once someone has become your customer, don’t lend the inbound strategy end there.Stay providing value to keep your current customer base happy and likely to refer you to a friend or colleague, also known as a brand advocate.

Surveys: Find out valuable insights into your audience, their pain points, and how your product or service can solve those issues. You can use the feedback to keep improving your services to better suit your customers, after all, they are the ones that are buying what you have to offer.

Generate Referrals: Product and service recommendations from a friend or co-worker that was in a similar situation and used your service are among the most powerful type of marketing there is, word of mouth.

Giveaways & Contests:  Engage your existing customer base and give something back. Offer discounts, special promotions, giveaways and contests that benefit the people who have already bought your services.

Social Monitoring. Keep track of your company or product name mentions on social media to stay on top of your brand image.

 

Content Marketing Services Bangkok

Content Marketing

Small businesses that invest in blogging & other types of content associated with inbound are 13x more likely to receive a positive ROI (return on investment).

People prefer to receive content in different ways, we’ll help you figure our the best way to reach your audience through Blogging, Website Content, Marketing Content, Videos, Webinars, Infographics, White Papers, Case Studies, Ebooks, Social PR, Catalogs, Magazines and more.

 

SEO Services & Search Engine Marketing

Inbound marketing needs a solid SEO strategy to be effective. Your on-page & off-page SEO should target highly profitable keywords related to your niche in order to rank your content higher in the Google and Baidu search results.

Work with us to develop a complete content marketing campaign that spans across platforms and channels to adapt to your audience and the way then consume content.

 

Targeting The Right Audience

Creating engaging content for your brand is an essential part of your inbound marketing campaign, but if you aren’t targeting the right people with your content or your targeting is too broad, you may be leaving a lot of money on the table.

By performing in depth audience research on what influences and ultimately drives your customers decision to buy,  we can create a highly targeted marketing campaign aimed at & appealing to your ideal customers.

Social Media Marketing Services

Social Media Marketing for small business is about more than likes, comments and shares; it’s about delivering the value of your brand to your customers and fans in a smart, strategic & unique way.
We can help you utilize social media for your business in a number of ways, including: content promotion, audience development, customer inquires, customer service, direct marketing and other engagement building services.
Content Marketing Services Bangkok

Conversion Rate Optimization

 

Conversion rate optimization allows you to increase the percentage of your current visitors that convert into customers. Customer browsing habits, consumer psychology, imagery, copywriting, design, and page structure are all major contributing factors.

Using ongoing multivariate testing, studying your website usage data, we can unlock hidden & often lucrative trends in your data that amount to significant increases in ROI.

 

Better Qualified Leads & Prospects

Inbound marketing leads are more knowledgeable about the services you offer and how you operate your business placing them further along in the buying cycle and lessening the load on your sales team.

The best part? Inbound marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less per lead according to Hubspot’s State of Inbound 2016

Email Marketing

 

Did you know that 79% of  leads don’t convert. The reason? A lack of a lead nurturing program, designed to guide your prospects through the sales cycle until THEY are ready to buy.

The perfect platform for this ongoing relationship with your leads and prospects is email. Why? because relevant email nurturing programs drive 18 times more revenue than average broadcast or update emails. (Jupiter Research)

Social Media Marketing Agency Bangkok

Analytics & Data Optimization

 

Intuition, research, and customer surveys will only get you so far. The only source you can trust for sure is the data. We understand it’s important to have your analytics set up properly from day one.

By studying traffic flows, user behavior heat-maps, click through rates, demographics, bounce times and more, we can recommend and / or implement changes that can further tweak your campaigns and save wasted resources.

From Our Clients:

"Our content marketing strategy was lacking in authenticity and value. We brought on Highly Persuasive as a marketing consultant who opened our eyes to the value of inbound marketing. As I write this (2 months post campaign), we have seen a dramatic increase in not only the quantity of organic traffic, but more importantly, the quality."

Phil Hobbing Marketing Manager -- Alvarez & Marshall Singapore

"We have over a million a followers on our facebook and twitter presence, but our main product page was not converting very well. Highly Persuasive redesigned the landing page and added a number of elements, which resulted in a major increase in conversions."

Amy BurkeetOwner - Go Pet Friendly

"I find your services are amazing. You are way better than our local services. I find the money is worthy spent. We can always get what we want with you. Not so expensive. And very responsive."

Aung Thein Managing Director - Kaung Swan Htet Trading Co.

"Our monthly subscriptions for new customers signups increased substantially from 7 to 22 in the first month alone. This was almost exclusively due to the landing page redesign and subsequent graphic enhancements!"

Nat Silaporn Marketing Manager-- Fitness First

READY TO MAKE YOUR
MARKETING MORE PROFITABLE?

Fill out our brief project inquiry form and someone will get back to you in 12 hours or less!
Or if you’d prefer, you can email us directly at hello@highlypersuasive.com