Attract The Right Kind Of Website Traffic
We don’t want just anyone to visit our site, we want visitors that are interested in what we’re offering. We also want people who are likely to become customers down the road.
That means we need to target the right kind of audience from the very beginning. Our target audience, also known as buyer personas, should share as many traits with our real world customers as possible. Personas include things like demographics, psycho graphics, goals, pain points, & common objections to your products and services.
By thoroughly understanding your audience from the start of your marketing strategy, you can create content that helps them solve industry specific problems.
Some of the most important tools to attract the right users to your site are:
Content Marketing. Inbound marketing starts with great content creation. A blog is the best way to attract new visitors to your website and to get them engaging with your content. As we mentioned above, in order to get found by the right kind of potential customers, you need to create valuable content that is educational, non-sales oriented, & speaks to your audience’s needs directly.
SEO. Most people begin their buying process online, usually Google, to find out information on something they have questions about. In order to appear on the list when and where they search, you need to carefully & strategically choose keywords & optimize your website for search engines, and get back links to your content.
Online Identity: Your website and social media profiles are your brand’s digital storefront, so it’s important to create a strong and professional looking presence online. Optimize your website and social media pages to appeal to your ideal buyers and create a strong first impression to new prospects that visit your pages.
Social Media. Successful inbound marketing includes a social media marketing strategy. Use your Facebook business page and other social media profiles to publish and promote your content, engage with your audience, and put a human element to your brand. It’s best to spend time on the networks where your target market is located.