Contractor Sees 7,100% Increase in Search Traffic
See how we achieved a substantial increase in traffic for a commercial wood manufacturer & contractor targeting high-value commercial clients with SEO
The Challenge
GGI Myanmar competes against some of the largest specialty hardwood manufacturers in Southeast Asia. Many have dedicated advertising budgets & the ability to undercut market prices of smaller competitors.
Although GGI enjoys a large market share in Yangon and greater Myanmar, the brand wanted to enter new markets throughout Southeast Asia, Eastern & Western Europe, The Middle East & The United States.
At that time, the website was more than 6 years old and didn’t convey the professional image or credibility of the brand effectively and lacked optimization for SEO and higher organic rankings.
The Solution
In order to reach & convert new clients, we determined that higher-paying residential, commercial & export projects would be the ideal type of inquiries to focus on generating online.
Highly Persuasive was engaged to help GGI spread brand awareness & increase the number of inbound inquiries as well as increasing rank positioning in search.
After an in-depth discovery session, we knew that an objective-driven SEO strategy had to be built from the ground up. The campaign needed to accomplish two primary objectives.
1) The website needed to make a good first impression by showcasing past projects in multiple locations around the world while at the same time always driving visitors towards completing the one key objective, filling out the inquiry form in order to get a free quotation.
2) Reach more of the right people with an SEO keyword strategy & campaign targeting high-value residential & commercial buying intent in key countries.
We created a modern website that loads fast on desktop and mobile and is fully optimized for SEO & On-Page Techincal SEO.
Google Adwords Advertising (PPC) enables companies to bid on keyword searches in Google search results that are relevant to their business. Advertisers only pay when someone clicks the ads.
Search engine optimization (SEO) is the act of optimizing your website to rank higher in organic search results. Top listings appear first because they’re highly relevant and Google recognizes the pages as an authority. Advertisers cannot pay to place their sites higher in these results.
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Marketing Strategies
Effective SEO is all about matching user intent (the keyword searches) with the right content (the landing pages). Although the primary nature of the campaign was an organic SEO approach, we also had to make sure that the website and landing pages were set up correctly to preemptively answer buyer questions and optimize the experience for conversions.
Key Results
9,500% Increase in Daily Search Traffic
Key Results
50,900% Increase in Organic Search Conversion Rate
The Results
- 9,500% Increase in daily organic search traffic
- 50,900 Increase in Organic Conversion Rate
- 300% Increase in Organic Search Monthly Leads
- 400% Increase in Organic Search Leads in the United States
- 500% Increase in Organic Search Leads in Australia
- 300% Increase in Qualified Leads Per Month
- Average customer value of $18,000-$100,000+ for Residential Projects
- Average customer value of $50,000-$1,000,000+ for Commercial Projects
From The Client
About Highly Persuasive
Highly Persuasive is a strategic branding & marketing agency in Bangkok & Miami. We help businesses in competitive industries like hospitality, real estate, and B2B create attention-grabbing brand identities that stand out, get noticed & get talked about.
In order to succeed in today’s crowded marketplace, you need a brand that relies less on price & promotion and more on authority & thought leadership. You need an agency that understands in order to get ahead, you need a brand that stands out from the pack & differentiates your business.
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