KSH is a distribution and logistics company operating across Myanmar’s mining, industrial supply, and heavy transport sectors. As the company expanded its footprint and sought larger commercial contracts, it needed a brand that projected professionalism, scale, and B2B credibility—especially when engaging procurement officers, government contracts, and multinational partners.
Highly Persuasive was brought in to develop a full visual identity system and company profile for KSH, focused on delivering a modern, cohesive brand experience for a traditionally low-visibility, operations-focused sector.
We started by defining a visual identity that communicates reliability, clarity, and efficiency—core values in any industrial or B2B supply chain environment. The logo design was engineered for visual impact and legibility across shipping documents, vehicle graphics, and corporate stationery. It was paired with a bold, confident colour palette of royal blue and industrial gold, symbolising trust, logistics precision, and long-term partnerships.
The visual identity extended across:
- Branded stationery (business cards, letterheads, envelopes)
- Mailing materials and document packaging
- Uniforms and hard-hat decals
- Signage for distribution centres and delivery vehicles
- Internal presentation templates
- Procurement and supplier documentation formats
In addition to the identity system, we designed a 16-page custom company profile—a critical sales and positioning asset in B2B environments. The profile included:
- Company overview and core values
- Sector-specific services (mining logistics, heavy transport, warehousing)
- Project highlights and past performance
- Compliance, licensing, and certifications
- Executive bios and client testimonials
The layout was designed for clarity and scanning—ideal for government tenders, vendor selection panels, and investor briefings. We built a visual system using clean grids, industrial imagery, and icon-based service explanations to help buyers quickly assess capability and fit.
Our approach prioritised practical, scalable brand execution—everything was designed for ease of reproduction locally and usage in both digital and print channels. This was critical in a B2B environment where branding is often experienced in utilitarian settings like warehouses, documents, and field presentations—not lifestyle billboards or ads.
By grounding the brand in B2B buying psychology, the new identity system doesn’t just look more professional—it performs more professionally. It helps KSH stand out in tender evaluations, speeds up buyer confidence, and positions the business for larger contracts and partnerships.
Since rollout, the brand has helped strengthen the company’s presence across Myanmar, with improved perception from suppliers, faster onboarding of new clients, and smoother communications with institutional buyers.
This case is a prime example of how industrial and distribution companies can use branding not as decoration—but as a tool for differentiation and commercial advantage in a competitive B2B landscape.
If you’re in logistics, supply chain, construction, or industrial services—and need to look as capable as the work you deliver—let’s build a brand system that sells.
