Client: Lamai Muay Thai Camp, Koh Samui, Thailand

Lamai Muay Thai is one of Thailand’s longest-standing and most respected Muay Thai camps, located in the beach town of Lamai on Koh Samui. With a reputation for authentic training, world-class instructors, and a mix of local and international students, they needed a website that captured the spirit of the sport—and their camp’s position as a serious, respected training destination.

They approached Highly Persuasive to create a full digital presence that would appeal to both experienced fighters and first-time visitors looking for a cultural fitness experience. The goal: build a modern, mobile-first website that captures the camp’s legacy, showcases its programs, and converts international interest into bookings.

Our approach started with brand storytelling. We wanted to communicate not just what Lamai Muay Thai offers, but why it matters. The home page leads with striking imagery and powerful copy that frames the camp as a place of discipline, transformation, and cultural immersion.

We structured the site as a multi-page build to support their diverse offerings:

• Group Training
• Private Sessions
• Women’s Self-Defense
• Kids’ Programs
• Accommodation Options

Each service page includes detailed program descriptions, images, schedules, pricing, and FAQs—designed to pre-answer common objections and reduce friction during the decision process.

The visual identity was built around bold, confident type, a clean grid system, and high-impact photography. We chose a red and black primary colour palette—invoking strength, focus, and tradition—while the layout maintained white space and clarity for easy navigation.

Key UX features include:

• Persistent CTAs for “Book Now” and “Contact”
• Multilingual support for international audiences
• WhatsApp integration for instant communication
• Responsive layouts that adapt cleanly to mobile, tablet, and desktop

From an SEO perspective, we optimised the site to rank for high-intent queries such as:

• Muay Thai camp Koh Samui
• Muay Thai training Thailand
• fitness retreat Koh Samui
• martial arts camp Thailand
• beginner Muay Thai classes Asia

The site also features trust-building content like trainer profiles, testimonials, World Muay Thai Council certification badges, and a detailed section on the camp’s history and philosophy.

Results? A digital presence that aligns with the camp’s offline reputation. The site has driven an increase in international inquiries, especially from Europe and Australia, as well as stronger rankings in Google for competitive keywords like “muay thai koh samui” and “muay thai camp thailand.”

For gyms, martial arts camps, fitness retreats, or adventure tourism brands, your website isn’t just a brochure—it’s your global storefront. This project is proof that with the right structure, content, and UX, a sports brand can position itself globally while maintaining cultural authenticity.

Approach:

• Brand Storytelling: Captured the spirit and heritage of Muay Thai through immersive narratives and dynamic visuals, emphasizing Lamai Muay Thai Camp’s authenticity and expertise.
• Service Showcase: Created dedicated pages for each training program, including private training, group sessions, and specialized courses for kids and self-defense, offering detailed insights for prospective trainees.
• Visual Hierarchy: Employed a robust visual hierarchy to distinguish between different programs, making it simple for users to find the information relevant to their interest or skill level.
• User Engagement: Integrated interactive elements such as a camp philosophy section, trainer profiles, and customer testimonials to build community and engagement.
• Conversion Optimization: Featured clear calls to action, guiding visitors towards membership packages, scheduling, and contact information to drive inquiries and sign-ups.
• Credibility Elements: Highlighted the camp’s World Muay Thai Council certification and reviews to establish trust and validate the camp’s standing in the Muay Thai community.

Outcome:

• Provided a comprehensive digital platform that effectively communicates the camp’s value proposition and various training options.
• Boosted online presence and user engagement, leading to increased sign-ups for training sessions and memberships.
• Offered a user-centric website experience that aligns with the camp’s reputation for high-quality Muay Thai training.

Technology Stack:

• Advanced front-end development with interactive UI components for a dynamic user experience.
• Robust backend system for content management and schedule updates, enabling real-time updates and member interactions.