🧩 Problem → Solution Matrix

PROBLEM #1: No website.

SOLUTION:
→ Built a fast, mobile-first, one-page site designed for skimming, searching, and contact within 10 seconds of landing.

PROBLEM #2: Not appearing in Google Search.

SOLUTION:
→ Structured the site around real-world queries: “breakfast Lamai,” “vegan café Koh Samui,” using schema markup, alt tags, and high-intent metadata.

PROBLEM #3: Competing with OTAs and TripAdvisor.

SOLUTION:
→ Designed a direct digital destination with better UX and clearer booking flow than third-party platforms. They now own their brand story.

PROBLEM #4: No way to view the menu or offerings online.

SOLUTION:
→ Built an interactive mobile-optimized menu with categories, specials, and scannable item previews that mirror how people browse food in real life.

PROBLEM #5: Customers couldn’t easily contact or find the café.

SOLUTION:
→ Integrated WhatsApp one-tap CTA, Google Maps API, sticky nav, and structured address markup to make reaching out frictionless.

PROBLEM #6: No differentiation from competitors visually.

SOLUTION:
→ Used editorial-style lifestyle photography + subtle UI motion to create a premium, mood-driven experience that matches the café’s real-world vibe.

PROBLEM #7: Reliance on Instagram DMs for communication.

SOLUTION:
→ Replaced vague social inboxes with direct, trackable, intent-rich traffic and contact forms — no more lost messages or “where are you located?” questions.

PROBLEM #8: Not showing up for local “near me” searches.

SOLUTION:
→ Implemented local SEO elements like city + keyword pairings, embedded reviews, structured data, and mobile-first load speeds to compete in map pack results.

🏆 Strategic Outcomes

• Ranking for over 30 local-intent, non-branded keywords on page one of Google

• Became a Google-first organic discovery destination

• Replaced third-party listings as the primary digital presence

• Site now converts foot traffic, handles inquiries, and serves as a 24/7 digital host