Client: The Hub Samui, Lamai Beach, Koh Samui

The Hub Samui is a beachside café and gourmet eatery located in Lamai Beach, Koh Samui—a go-to destination for digital nomads, tourists, and locals looking for great food, good coffee, and a relaxed, stylish atmosphere. While the in-person experience was polished and popular, its digital presence didn’t reflect the quality or lifestyle appeal the brand had established on the ground.

Highly Persuasive was brought in to translate their in-store brand into a high-performing, mobile-first website designed specifically for hospitality and restaurant audiences. The goal was simple: create a website that showcases the brand, improves local search visibility, and drives foot traffic and bookings.

We started with a one-page scrolling site structure, optimised for mobile browsing—a critical decision, as most users discover cafés and restaurants on their phones. The layout guides the visitor through the experience: from ambience and offerings, to reviews, menu highlights, and booking/contact options.

The visual design reflects the island aesthetic. We used high-quality lifestyle photography that captures the café’s vibe—clean, sunlit, and contemporary. Subtle motion effects and parallax scrolling were used to create a premium, modern feel without slowing down performance.

From a user experience perspective, simplicity was key:

• A fixed navigation bar for smooth scrolling
• A WhatsApp call-to-action for easy direct contact
• An interactive menu section showcasing food, drinks, and specials
• Embedded map and location data for quick navigation

On the backend, we implemented SEO best practices with a focus on location-based and service-based search queries:

• “Restaurant Koh Samui Thailand”
• “café in Lamai Beach Koh Samui”
• “cafe in koh samui”
• “healthy breakfast Koh Samui”

Meta tags, image alt text, structured data, and local SEO signals were all optimised to ensure the site ranks not just for the brand, but for common food and tourism-related searches.

We also incorporated social proof through customer testimonials and embedded reviews. These not only build trust but also help differentiate The Hub from other cafés in the area that rely solely on third-party platforms like TripAdvisor or Google Maps.

The outcome? A high-converting digital storefront that extends the brand beyond its physical space. The site increased time on page, reduced bounce rates, and led to a measurable uplift in direct messages and inquiries—especially from mobile users searching “café near me” or “breakfast in Lamai.”

For restaurants, cafés, and hospitality brands, a website isn’t just a brochure—it’s a conversion tool, a first impression, and a strategic business asset. With this project, we helped The Hub Samui align its digital presence with its real-world experience—and turned casual browsers into loyal customers.