At Highly Persuasive, we apply the Pareto Principle to all of our marketing, advertising & lead generation campaigns. Better known as the 80/20 rule, the Pareto Principle says that roughly 80% of your results come from 20% of your efforts.
This is true in many places in life, but in marketing & lead generation, that means that just one or two of your current marketing and advertising strategies are outperforming all of the others by a significant margin.
What’s even better is that you can narrow down and apply the 80/20 rule to all of the other areas of the campaign. Headlines, opt-in copy, imagery, marketing copy, audience targeting, etc. If you test 5 versions, one will usually outperform the others by 80% the majority of the time.
We use Google optimize, Google Analytics & other advanced SEO & digital marketing software to measure & track your results.
By understanding where your clients are coming from, you can eliminate ineffective lead generation & advertising strategies & double down on what’s already working, and boost conversion rates significantly.