Hotel OTA Commission Calculator

Online Travel Agencies (OTAs) like Booking.com, Agoda, and Expedia charge hotels a commission on every reservation they generate. In Thailand, these fees typically range from 15% to 25% per booking—sometimes more, depending on your agreement.

While OTAs provide visibility and volume, their costs eat directly into your profit margin. For a hotel making ฿3,000,000/year in OTA-generated bookings, just a 20% commission equals ฿600,000 gone annually.

And that’s money you could keep with smarter direct booking strategies.

Most hotel owners don’t know their true OTA dependency rate. That’s where this calculator comes in.

Enter a few key numbers:

• Your average monthly bookings

• Average room rate

• OTA commission %

• % of bookings made via OTAs

We’ll calculate:

• Total monthly & annual OTA costs

• How much profit you could recover by shifting 5–20% of bookings to direct

• How your OTA dependency compares to hotels like yours

📊 Industry Benchmark Estimates:

• Luxury Hotels → Aim for <25% OTA reliance

• Boutique Hotels → Average 30–35% OTA reliance

• Budget Hotels → Often 40–50%+ OTA reliance

• Vacation Rentals → May exceed 50% OTA, especially on platforms like Airbnb

If your OTA percentage is higher than these benchmarks, you’re likely overpaying, losing guest data, and risking long-term profitability.

Want to reduce your OTA fees? Try this roadmap:

1. Improve your hotel website → Focus on conversion & clarity.

2. Offer direct booking incentives → Free perks, early check-in, lowest rates.

3. Use remarketing ads → Bring back people who found you via OTA but didn’t book.

4. Invest in Google SEO→ Capture intent before OTAs do.

5. Train staff → Upsell return guests into direct bookings next time.

Even a 10% shift to direct bookings can transform your bottom line.

Booking.com typically charges between 15% and 20%, depending on your location, agreement, and participation in promotional programs.

A healthy OTA mix is 30% or less. Anything higher means you’re likely overpaying and losing guest loyalty opportunities.

Start by improving your website, offering perks for direct bookings, using targeted ads, and capturing guest data to re-market directly.

No—but you should stop depending on them. OTAs are a traffic source, not your primary sales engine.