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Legal Notice & Terms of Use — HighlyPersuasive.com

Last Updated: March 2026
Replaces all prior versions

Important Notice

This document governs your use of HighlyPersuasive.com and any related services, resources, or content offered by Highly Persuasive (“Company,” “we,” “us,” or “our”). By accessing, browsing, or otherwise using this site, you acknowledge that you have read, understood, and agreed to be bound by these terms. If you do not agree, you must immediately discontinue use.

AI-Generated Draft Notice: This document was prepared with AI assistance and is provided as a working draft. It does not constitute legal advice and should be reviewed by a qualified attorney before publication. Highly Persuasive is not a law firm.

1. Who We Are

Highly Persuasive operates through the following registered entities:

Entity Jurisdiction Address
Highly Persuasive LLC United States (Florida) 7311 West Highway 326, Ocala, FL 34482
Highly Persuasive (DBA) Thailand 110 Vibhavadi Rangsit Rd, Din Daeng District, Bangkok 10400

We operate across the United States, Thailand, Singapore, Australia, and other global markets. References to “Highly Persuasive,” “Company,” “we,” “us,” or “our” include both entities, as applicable to the context of your engagement.

2. Scope of These Terms

These Terms govern:

  • Your access to and use of HighlyPersuasive.com and all subdomains
  • Your consumption of content published in the DemandSignals™ library and related channels
  • Any inquiry, scoping conversation, or initial engagement process through the site or linked communications channels
  • Any tools, calculators, or interactive resources hosted on the site

These Terms do not govern executed client engagements, which are subject to separate written agreements or statements of work.

3. Intellectual Property & Proprietary Marks

3.1 Ownership

All content, features, functionality, design, code, databases, trade dress, layout, methodologies, frameworks, and visual systems published on this site (“Materials”) are the exclusive property of Highly Persuasive or its licensors. All rights not expressly granted are reserved.

Unauthorized reproduction, distribution, modification, reverse engineering, scraping, framing, resale, or commercial exploitation — in whole or in part — without prior written consent is strictly prohibited.

3.2 Registered & Proprietary Marks

The following names, systems, and marks are proprietary to Highly Persuasive. Use without express written authorization is prohibited:

  • Brand Gravity™ and the Brand Gravity System™
  • Brand Friction™
  • Brand Momentum™
  • Brand Decay™
  • Brand Amplification™
  • DemandSignals™
  • Brand Gravity Momentum Session™
  • Brand Gravity Sprint™
  • Brand Gravity Engine™
  • Brand Gravity Council™
  • Brand Narrative Playbook™
  • Gravity Position Statement™
  • Procurement Trust Gap™
  • Brand Performance Benchmark™
  • Brand Credibility Gap Cost Diagnostic™
  • Inbound Gravity Ratio™
  • Friction Load™
  • Momentum Coefficient™
  • Gravity Index™
  • Executive Story Sprint™

Other trademarks, logos, and service marks appearing on this site belong to their respective owners and are used with permission or under applicable fair use. Nothing in these Terms grants any license or right to use any mark without express written consent.

3.3 AI & Automated Scraping Prohibition

You may not use this site’s content — including DemandSignals™ articles, frameworks, methodologies, or any proprietary language — to train, fine-tune, or otherwise inform any machine learning model, large language model, or AI system without prior written consent. Automated scraping, crawling, or extraction for any commercial purpose is prohibited.

4. AI-Assisted Content

Highly Persuasive uses AI tools to support research, drafting, analysis, and content production. All published materials are reviewed, edited, and approved by human professionals before publication. We do not represent AI-assisted content as independently verified or free from error. Content on this site is for informational purposes and does not constitute professional advice of any kind.

5. DemandSignals™ Content & Subscriptions

5.1 Nature of Content

The DemandSignals™ library and related content (articles, reports, newsletters, frameworks) are published for informational and educational purposes. They represent our perspective and professional experience. They do not constitute legal, financial, tax, investment, or medical advice.

5.2 Email Subscriptions

By subscribing to DemandSignals™ or any Highly Persuasive email communication, you agree to receive periodic content from us. You may unsubscribe at any time using the link in any email or by contacting [email protected]. We comply with CAN-SPAM, CASL, and applicable anti-spam regulations in all markets we serve.

5.3 No Client Relationship

Reading, downloading, or engaging with DemandSignals™ content does not create a client relationship, consulting engagement, or retainer with Highly Persuasive. Formal engagements are established only through executed agreements.

6. Professional Services Disclaimer

6.1 Nature of Services

Highly Persuasive provides strategic brand consulting, positioning, messaging, and related advisory services. Our work is strategic and advisory in nature. Commercial outcomes — including but not limited to revenue growth, lead generation, conversion improvement, market share, or brand recognition — depend substantially on factors outside our control, including client implementation, market conditions, competitive dynamics, and product or service quality.

6.2 No Outcome Guarantee

We do not warrant, guarantee, or represent that any engagement will produce specific commercial results. Projections, benchmarks, and case study outcomes referenced on this site or in proposals are illustrative. Past results do not guarantee future performance.

6.3 Scope of Advice

Strategic recommendations provided during engagements are based on information available at the time. Highly Persuasive is not responsible for decisions made by clients or third parties based on our recommendations.

7. Client Deliverables & Intellectual Property

7.1 Deliverables

Ownership of client-specific deliverables — including brand strategies, positioning documents, messaging frameworks, visual identity systems, and related work product — is governed by the applicable client agreement or statement of work. In the absence of a written agreement addressing IP ownership, all deliverables remain the property of Highly Persuasive until full payment is received.

7.2 Proprietary Methodologies

Regardless of any client agreement, Highly Persuasive retains full ownership of all underlying methodologies, frameworks, systems, processes, tools, and know-how, including the Brand Gravity™ System and all components thereof. Client agreements grant usage rights to deliverables, not to the underlying IP.

7.3 Portfolio & Case Study Use

Unless otherwise agreed in writing, Highly Persuasive reserves the right to reference completed engagements in its portfolio, case studies, and marketing materials in general terms, without disclosing confidential client information.

8. Acceptable Use & Prohibited Conduct

You may use this site solely for lawful purposes in accordance with these Terms. You agree not to:

  • Engage in data mining, scraping, harvesting, or automated extraction
  • Use bots, spiders, or automated systems to access or copy site content
  • Transmit malware, spyware, or other harmful code
  • Attempt to gain unauthorized access to servers, systems, or data
  • Interfere with or disrupt site operations
  • Misrepresent identity, affiliation, or authorization
  • Use any site content to train or improve AI or machine learning systems
  • Republish, repackage, or resell any Highly Persuasive content or frameworks without written consent

Violation may result in immediate termination of access and potential civil and/or criminal liability.

9. Third-Party Content, Links & Services

The site may include third-party content, links, tools, or integrations. These are provided for convenience only. We do not endorse, control, or assume responsibility for third-party sites, products, services, policies, or practices. Accessing third-party services is solely at your own risk and subject to their terms and privacy policies.

Third-party tools currently integrated or referenced on this site may include: Google Analytics, Google Ads, LinkedIn Insight Tag, Meta Pixel, Hotjar, Stripe, and other standard marketing and analytics platforms. Refer to our Privacy Policy for details on how data is handled through these services.

10. Disclaimer of Warranties

The site and all Materials are provided strictly “AS IS” and “AS AVAILABLE.” We make no warranties or representations of any kind, express or implied, including but not limited to:

  • Merchantability, fitness for a particular purpose, title, or non-infringement
  • Accuracy, reliability, completeness, or timeliness of content
  • Uninterrupted, error-free, or secure access
  • The accuracy or completeness of any AI-assisted content

No oral or written information from Highly Persuasive creates a warranty. You bear the full risk of use.

11. Limitation of Liability

To the fullest extent permitted by law, Highly Persuasive, its affiliates, officers, directors, employees, contractors, licensors, and agents shall not be liable for any damages arising from use or inability to use the site, including but not limited to:

  • Direct, indirect, incidental, consequential, punitive, or exemplary damages
  • Lost profits, revenue, goodwill, data, or business opportunities
  • Business interruption, technical failures, or delays
  • Unauthorized access to servers, systems, or personal information

Where liability cannot be excluded by law, our total aggregate liability shall not exceed the greater of (a) USD $100 or (b) amounts paid to us in the twelve months preceding the claim.

12. Indemnification

You agree to defend, indemnify, and hold harmless Highly Persuasive and its officers, employees, contractors, affiliates, licensors, and agents from and against any and all claims, liabilities, losses, damages, costs, and expenses (including reasonable attorneys’ fees) arising from:

  • Your use or misuse of the site
  • Your breach of these Terms
  • Your violation of applicable law or regulation
  • Your infringement of intellectual property or other rights of third parties

13. Governing Law & Jurisdiction

13.1 Primary Governing Law

These Terms are governed by and construed under the laws of the State of Florida, United States, without regard to conflict of laws principles. Exclusive jurisdiction and venue for disputes shall rest with the state and federal courts located in Marion County, Florida.

13.2 Thailand Operations

For matters arising from engagements conducted through Highly Persuasive’s Thailand entity, Thai law may apply concurrently where required by local statute, including the Civil and Commercial Code of Thailand and the Personal Data Protection Act B.E. 2562 (PDPA).

13.3 International Users

Users accessing the site from outside the United States do so at their own initiative and are responsible for compliance with local laws, to the extent local laws apply.

14. Dispute Resolution & Arbitration

14.1 Good Faith Resolution

Before initiating any formal proceeding, parties agree to attempt resolution in good faith through direct negotiation. Either party may request a written meeting within 30 days of notice of a dispute.

14.2 Arbitration

If negotiation fails, disputes may be resolved by binding arbitration under the rules of the American Arbitration Association (AAA), conducted in English, seated in Marion County, Florida. Arbitration findings shall be final and may be entered as a judgment in any court of competent jurisdiction.

14.3 Class Action Waiver

You waive the right to participate in class actions, consolidated actions, or representative proceedings. Disputes will be resolved individually.

14.4 Exceptions

Nothing in this section prevents either party from seeking injunctive or other equitable relief in a court of competent jurisdiction to prevent irreparable harm, particularly regarding intellectual property rights.

15. Force Majeure

We shall not be liable for any failure or delay due to events beyond reasonable control, including natural disasters, war, terrorism, governmental orders, labor disputes, cyberattacks, pandemics, infrastructure failures, or supply chain disruptions.

16. Termination

We reserve the right to suspend or terminate access — in whole or in part, without notice — for violation of these Terms or for any conduct deemed harmful to the Company, the site, or other users.

17. Severability & Survival

If any provision is held invalid or unenforceable, the remaining provisions remain valid and enforceable. Provisions relating to intellectual property, warranties, liability, indemnification, governing law, and dispute resolution survive termination of these Terms or any engagement.

18. Modification of Terms

We reserve the right to amend, update, or modify these Terms at any time. Material changes will be noted by updating the “Last Updated” date at the top of this page. Continued use of the site constitutes acceptance of updated Terms.

19. Entire Agreement

These Terms, together with our Privacy Policy and any executed client agreement, constitute the entire understanding between you and Highly Persuasive regarding use of this site. No waiver of rights or provisions is effective unless in writing and signed by an authorized representative.

20. Contact

For legal inquiries:

Highly Persuasive LLC
Attn: Legal / Compliance
Email: [email protected]
Web: highlypersuasive.com/contact-us

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