Camel International Myanmar (CIM) is a leading supplier of food and beverage ingredients, distributing raw materials to some of the region’s top FMCG brands and manufacturers. Based in Yangon, the company plays a key role in Southeast Asia’s food production supply chain, yet its visual identity and brand materials lacked the professionalism and consistency expected in B2B procurement and export markets.

Highly Persuasive was brought in to develop a comprehensive brand identity system that would elevate CIM’s positioning—making it easier to attract new distributors, win institutional contracts, and build trust with overseas buyers and partners.

Our task was to reimagine the brand with a modern, export-ready visual identity that could work across packaging, documentation, digital platforms, and physical environments. We needed to strike a balance between clarity and personality—ensuring the brand looked credible to multinationals without losing its regional roots.

We began by crafting a new logo that reflects the purity, precision, and consistency that food and beverage manufacturers require from suppliers. The visual mark is clean, minimal, and geometric—engineered for high visibility on packaging, containers, export documentation, and trade show displays.

The core identity was expanded into a full system:

• Corporate stationery and documentation templates
• Envelope systems for B2B communication
• Internal and external presentation decks
• Packaging and label design frameworks
• Editorial templates and trade brochures
• Apparel and branded merchandise (mugs, polos, notepads)

The brand colour palette was deliberately selected to evoke cleanliness, modernity, and food-grade credibility—warm neutrals paired with professional blue-greys and strategic accent tones for ingredient categories (flavours, starches, additives, etc.).

Typography choices reflected the technical nature of B2B food supply—legible, structured, and versatile enough for both marketing and regulatory documentation. We also developed a system of iconography and infographics to visually explain CIM’s supply chain, category expertise, and certifications.

Importantly, the identity was built to scale globally. As CIM grows beyond Myanmar, the visual language ensures consistent brand recognition across regional partnerships, export documentation, and new digital channels.

The impact of the brand upgrade is already visible—better presentation materials, increased distributor interest, and a more unified team understanding of the company’s market position and professional image.

This project showcases how even industrial and ingredients-based companies can benefit from strategic branding. In B2B sectors, where trust and reliability are everything, your identity is a visual shorthand for credibility.

If you’re a food supplier, manufacturer, or B2B distributor looking to stand out in a competitive market—especially across Southeast Asia—let’s build a brand that earns trust at every touchpoint.