Green Gold Industrial (GGI) is a Myanmar-based manufacturer and global exporter of high-performance commercial wood flooring, architectural surfaces, and structural hardwoods. With over 25 years in operation and a client base that spans Asia, Europe, and the Middle East, the company serves a wide range of B2B buyers—from contractors and property developers to architects, designers, and procurement specialists sourcing materials for large-scale commercial, retail, and hospitality builds.
Despite their robust manufacturing capabilities and international distribution, GGI’s branding and digital presence failed to reflect the quality or scale of the business. The company needed a brand that would appeal to institutional buyers and commercial partners—not just through product specs, but through professionalism, credibility, and confidence.
Highly Persuasive was engaged to deliver a full-scale B2B branding and digital transformation, including a refined identity system, website redesign, and marketing communications suite tailored to decision-makers in the commercial architecture and development space.
The challenge was threefold:
- Position GGI as a premium supplier while remaining grounded in practicality and procurement logic
- Appeal to an international audience without diluting regional authenticity
- Create a scalable digital and visual brand system for future growth, expansion, and product line evolution
We began with a comprehensive brand audit and strategy phase, analysing GGI’s competitors, sales materials, and client personas. We then developed a new visual identity built around precision, durability, and understated authority—qualities that matter to institutional buyers looking for reliable long-term partners.
The logo was refined for clarity and flexibility. We introduced a cooler, more architectural colour palette—slate grey, steel blue, and warm neutral tones—paired with grid-based layouts and clean typography to echo the world of construction and design.
The website was completely rebuilt with B2B buyer psychology in mind:
- Categorised product navigation for commercial flooring, decking, cladding, and structural wood
- Industry-specific landing pages (e.g. “Wood Solutions for Hotels”, “Architectural Surfaces for Retail Spaces”)
- Downloadable technical spec sheets and case studies
- Inquiry funnels optimised for sales team handover
- Mobile-responsive design for specifiers and site managers in the field
We also built a full suite of branded collateral, including:
- Product catalogues and pitch decks
- Export packaging design
- Trade show banners and pop-up displays
- Supplier one-pagers for distributors and wholesalers
- Email templates and digital product sheets
From an SEO standpoint, we structured the site and content around intent-rich terms such as:
- “commercial wood flooring supplier Southeast Asia”
- “architectural hardwood Myanmar”
- “sustainable wood products for hotels and retail”
- “hardwood cladding manufacturer”
The result is a professional, conversion-ready B2B brand system that aligns with GGI’s manufacturing quality and international ambition. Since launch, the business has seen improved inquiries from high-value leads, better sales enablement for distributors, and stronger positioning in both local and international markets.
This project is a clear example of how industrial and materials companies can benefit from strategic branding—not just to look more polished, but to sell more effectively to buyers who demand confidence, clarity, and a premium experience.
If you manufacture materials, components, or products for the built environment—and want your brand to work as hard as your sales team—we’d love to help.
