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Business Strategy & Positioning

 

May 20 2026
What Makes a Professional Services Firm Get Mentioned in a Board Conversation Where No Representative Is Present

What Makes a Professional Services Firm Get Mentioned in a Board Conversation Where No Representative Is Present

By Business Strategy & Positioning, Marketing Strategy & Growth, Messaging & Communications
What Makes a Professional Services Firm Get Mentioned in a Board Conversation Where No Representative Is Present When was the last time a client named your firm in a board conversation before anyone had invited you into the process? Not a referral. Not a warm introduction that led to a…
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May 19 2026
What Google's E-E-A-T Framework Reveals About How Commercial Trust Is Built at Scale

What Google’s E-E-A-T Framework Reveals About How Commercial Trust Is Built at Scale

By Brand Management, Business Strategy & Positioning
What Google's E-E-A-T Framework Reveals About How Commercial Trust Is Built at Scale In 2022, Google added a fourth letter to its content quality framework. The original EAT (Expertise, Authoritativeness, Trustworthiness) became E-E-A-T when Experience was added as a distinct evaluation criterion. The distinction Google was drawing matters: someone can…
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May 13 2026
The Companies That Win the Most Don't Just Have Fewer Competitors — They Have Better Ones

Companies That Win the Most Don’t Just Have Fewer Competitors — They Have Better Ones

By Brand Management, Branding & Identity, Business Strategy & Positioning
The Companies That Win the Most Don't Just Have Fewer Competitors — They Have Better Ones The advice to "escape your category" has produced some impressive presentation decks and some remarkably thin pipelines. Clearly positioned rivals are among the most commercially valuable assets a specialist firm can have.What their absence…
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May 04 2026
Recent Buying Signals for Staffing and Recruiting Firms: Where Your Best Clients Are Right Now 2026-2027

Recent Buying Signals for Staffing and Recruiting Firms: Where Your Best Clients Are Right Now

By Business Strategy & Positioning, Case Studies & Real-World Examples, Conversion Optimization & Sales Psychology
Recent Buying Signals for Staffing and Recruiting Firms: Where Your Best Clients Are Right Now 2026-2027 The companies most likely to call a staffing or recruiting firm in the next 90 days are not the ones posting the most jobs. They are the ones navigating a specific commercial event that…
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Apr 27 2026
What AI Search is Saying About Your Company Right Now

What AI Search is Saying About Your Company Right Now

By Branding & Identity, Business Strategy & Positioning, Influence & Consumer Psychology, Marketing Strategy & Growth, SEO & Organic Growth
What AI Search Says About Your Company Right now— and Why You Should Check Before Your Next Buyer Does Buyers in your market are now evaluating vendors without contacting them. They're using AI search to identify and compare options to create a shortlist before the first email is sent. The…
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Apr 27 2026
The Most Common Words Companies Use to Claim Uniqueness — and What Their Frequency Reveals About Actual Market Differentiation

The Most Common Words Companies Use to Claim Uniqueness

By Branding & Identity, Brand Management, Business Strategy & Positioning
The Most Common Words Companies Use to Claim Uniqueness — and What Their Frequency Reveals About Actual Market Differentiation Highly Persuasive recently examined 200 company websites across 20 key sectors in the Asia Pacific. From company positioning statements, homepage headlines, service descriptions and About pages, our goal was to understand…
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Apr 26 2026
How Premium Engagements Build Compound Trust & Repeat Business

Why Premium Clients Are More Loyal Than Price-Sensitive Ones

By Conversion Optimization & Sales Psychology, Business Strategy & Positioning, Marketing Strategy & Growth, Thought Leadership & Authority Building
Why Premium Clients Are More Loyal Than Price-Sensitive Ones Your most loyal clients are not the ones who got the best deal. They are the ones who believed most completely in the decision they made. Clients who negotiate hardest at the start of the engagement, also tend to renegotiate hardest…
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