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Branding & Identity

Mar 20 2025
Why Most High-Value Brands Struggle to Stand Out (And How to Fix It)

Why Most High-Value Brands Struggle to Stand Out (And How to Fix It)

By Branding & Identity, Business Strategy & Positioning
Why Most High-Value Brands Struggle to Stand Out (And How to Fix It) Why You’re Losing to Inferior Competitors Here’s a frustrating truth: Most high-value brands aren’t failing because they lack quality. They’re failing because no one cares. It doesn’t matter if your product is better. It doesn’t matter if your service is more advanced.…
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Mar 19 2025
Hospitality Brand Storytelling for Hotels and Resorts

Hospitality Brand Storytelling 2025: How To Attract New Customers with Brand Storytelling for Your Property

By Branding & Identity, Luxury & Hospitality Marketing, Marketing Strategy & Growth
1) How To Use Effective Hospitality Brand Storytelling To Stand Out and Get Noticed Imagine two beach resorts side by side on a tropical Thai island. One of the properties is empty. In fact, it’s UNUSUALLY empty for the high season. They struggle to attract guests, let alone build a community around the brand and attract…
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Jan 08 2024
The Archetype Effect: How Businesses Can Use The Ancient Power of Storytelling in Modern Branding, Marketing & Advertising

The Archetype Effect: How Businesses Can Use The Ancient Power of Storytelling in Modern Branding, Marketing & Advertising

By Branding & Identity, Marketing Strategy & Growth, Paid Ads & Persuasive Messaging
Brands are more than entities that offer products or services; they embody personas that resonate with our deepest aspirations and values. These personas, or archetypes, serve as the foundation upon which companies can build their brand identity, shaping how they are perceived and experienced by consumers on a deeper emotional level. In this series, we'll…
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Jan 03 2024
Branding Agency Thailand

The Branding Revolution: Insider Secrets on How To Craft a Powerful Brand Identity

By Branding & Identity, Business Strategy & Positioning
What is Branding? When we hear "branding," images might spring to mind: the iconic Coca-Cola can, the memorable "Got Milk?" slogan, or the aroma of McDonald's french fries. It could also be the unique personal branding of YouTube stars like Mr. Beast or Casey Niestat. While these are great examples of classic branding elements, they…
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Dec 31 2023

The Emotion Manifesto: 7 Highly Productive Emotional Intelligence Traits For Brands To Live By in 2024

By Branding & Identity, Marketing Strategy & Growth
Navigating a Successful 2024 For Your Business and All Team Members What a time to be alive. As we approach 2024, with a world of opportunities and challenges on the horizon, it's imperative to recognize why emotional intelligence traits are paramount for businesses and the individuals working there. In this ever-changing landscape, relying on and…
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Dec 29 2023

5 Ways Inconsistent Brand Messaging Is Killing Your Brand (And What To Do About It)

By Branding & Identity, Conversion Optimization & Sales Psychology, Lead Generation & Demand Creation, Luxury & Hospitality Marketing, Marketing Strategy & Growth
5 Of The Most Crucial Problems in Brand Messaging Inconsistency and What You Can Do About It Ever wondered why some brands skyrocket to success while others barely make a ripple?  It's not just luck. There's a secret sauce to branding that separates the winners from everyone else.  In this series, we're diving into the…
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Dec 27 2023

7 Highly Effective Ways To Make Your Brand Packaging Stand Out on the Shelves

By Branding & Identity, Lead Generation & Demand Creation, Marketing Strategy & Growth, Paid Ads & Persuasive Messaging
If you’ve ever tried to sell your food/drink product in a supermarket or convenience store setting, you know that brand packaging design matters.  People may be seeing your product for the first time, and this is your only chance to convey what makes your brand unique from all of the others. Do you want it…
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Dec 09 2023
Hotel Marketing Trends 2024

Hospitality Marketing Guide 2024 – Top 100 Hospitality Marketing Trends To Help Your Brand Stand Out in 2024 [Read For Free]🛎️🧑‍🚀📣🚀

By Marketing Strategy & Growth, Branding & Identity, Conversion Optimization & Sales Psychology, Lead Generation & Demand Creation, Paid Ads & Persuasive Messaging, SEO & Organic Growth
Hospitality Marketing Guide 2024: Top 100 Hospitality Marketing Trends To Help Your Brand Stand Out in 2024 2024 isn't just another year in hospitality; it's a pivotal moment in an industry that's on the brink of a monumental shift in what customers will expect moving forward. Next year will be a game-changer for hospitality and…
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Feb 02 2020

What is Branding?

By Branding & Identity
What is Branding? How to build a strategic brand for your business that stands out & gets you noticed.Branding is typically thought of as a logo, name, or tagline that identifies a company or product from its competitors.  While it’s true that all of those elements form part of a brand, in reality, they’re only…
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