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Marketing Strategy & Growth

Mar 21 2025
The 4-Second Rule: How to Capture Attention Before Your Prospect Clicks Away

The 4-Second Rule: How to Capture Attention Before Your Customers Swipe Away

By Lead Generation & Demand Creation, Conversion Optimization & Sales Psychology, Marketing Strategy & Growth
  The 4-Second Rule: How to Capture Attention Before Your Customer Swipes Away Most Marketing Dies Before It Even Begins Before they read your copy, evaluate your offer, or book a call… they’re gone. We’ve entered an attention economy where the real competition isn’t other brands—it’s everything else screaming for your prospect’s time. Research from…
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Mar 21 2025
The Framing Effect: How to Instantly Make Your Offer More Desirable

The Framing Effect: How to Instantly Make Your Offer More Desirable

By Marketing Strategy & Growth, Pricing & Revenue Growth
The Framing Effect: How to Instantly Make Your Offer More Desirable  The Real Reason People Aren’t Buying If your offer isn’t converting as high as you'd like, it’s tempting to blame the obvious: Pricing Lack of traffic Market conditions Your copy, design, CTA Branding and Positioning But here’s the truth: 💡 It’s rarely the offer…
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Mar 21 2025
Authority Marketing

The Power of Authority Marketing: How to Make Customers Choose You

By Marketing Strategy & Growth, Thought Leadership & Authority Building
The Power of Authority Marketing: How to Make Customers Choose You Why the Best Offer Doesn’t Always Win You’ve probably seen it happen: Your competitor—less skilled, less experienced, with a weaker product—wins the deal. Not because they’re better. But because they were seen as the safer, more credible choice. This isn’t a coincidence. It’s authority…
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Mar 19 2025
Hospitality Brand Storytelling for Hotels and Resorts

Hospitality Brand Storytelling 2025: How To Attract New Customers with Brand Storytelling for Your Property

By Branding & Identity, Luxury & Hospitality Marketing, Marketing Strategy & Growth
1) How To Use Effective Hospitality Brand Storytelling To Stand Out and Get Noticed Imagine two beach resorts side by side on a tropical Thai island. One of the properties is empty. In fact, it’s UNUSUALLY empty for the high season. They struggle to attract guests, let alone build a community around the brand and attract…
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Jan 08 2024
The Archetype Effect: How Businesses Can Use The Ancient Power of Storytelling in Modern Branding, Marketing & Advertising

The Archetype Effect: How Businesses Can Use The Ancient Power of Storytelling in Modern Branding, Marketing & Advertising

By Branding & Identity, Marketing Strategy & Growth, Paid Ads & Persuasive Messaging
Brands are more than entities that offer products or services; they embody personas that resonate with our deepest aspirations and values. These personas, or archetypes, serve as the foundation upon which companies can build their brand identity, shaping how they are perceived and experienced by consumers on a deeper emotional level. In this series, we'll…
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Dec 31 2023

The Emotion Manifesto: 7 Highly Productive Emotional Intelligence Traits For Brands To Live By in 2024

By Branding & Identity, Marketing Strategy & Growth
Navigating a Successful 2024 For Your Business and All Team Members What a time to be alive. As we approach 2024, with a world of opportunities and challenges on the horizon, it's imperative to recognize why emotional intelligence traits are paramount for businesses and the individuals working there. In this ever-changing landscape, relying on and…
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Dec 29 2023

5 Ways Inconsistent Brand Messaging Is Killing Your Brand (And What To Do About It)

By Branding & Identity, Conversion Optimization & Sales Psychology, Lead Generation & Demand Creation, Luxury & Hospitality Marketing, Marketing Strategy & Growth
5 Of The Most Crucial Problems in Brand Messaging Inconsistency and What You Can Do About It Ever wondered why some brands skyrocket to success while others barely make a ripple?  It's not just luck. There's a secret sauce to branding that separates the winners from everyone else.  In this series, we're diving into the…
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Dec 27 2023

7 Highly Effective Ways To Make Your Brand Packaging Stand Out on the Shelves

By Branding & Identity, Lead Generation & Demand Creation, Marketing Strategy & Growth, Paid Ads & Persuasive Messaging
If you’ve ever tried to sell your food/drink product in a supermarket or convenience store setting, you know that brand packaging design matters.  People may be seeing your product for the first time, and this is your only chance to convey what makes your brand unique from all of the others. Do you want it…
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Dec 09 2023
Hotel Marketing Trends 2024

Hospitality Marketing Guide 2024 – Top 100 Hospitality Marketing Trends To Help Your Brand Stand Out in 2024 [Read For Free]🛎️🧑‍🚀📣🚀

By Marketing Strategy & Growth, Branding & Identity, Conversion Optimization & Sales Psychology, Lead Generation & Demand Creation, Paid Ads & Persuasive Messaging, SEO & Organic Growth
Hospitality Marketing Guide 2024: Top 100 Hospitality Marketing Trends To Help Your Brand Stand Out in 2024 2024 isn't just another year in hospitality; it's a pivotal moment in an industry that's on the brink of a monumental shift in what customers will expect moving forward. Next year will be a game-changer for hospitality and…
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Sep 15 2021
hotel digital marketing agency

Case Study: Hotel Sees 54% Increase in Direct Bookings

By Case Studies & Real-World Examples, Conversion Optimization & Sales Psychology, Lead Generation & Demand Creation, Marketing Strategy & Growth, Paid Ads & Persuasive Messaging, SEO & Organic Growth
Historic Boutique Hotel Sees 54% Increase in Direct Bookings On Website See how we increased brand awareness & boosted direct booking revenue for this  iconic landmark of waterfront Madison culture Featured In Click the edit button to add your testimonial. Click the edit button to add your testimonial. The Background The Edgewater Hotel is an…
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