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Marketing Strategy & Growth

Apr 02 2026
Why Executive LinkedIn Profiles Repel the Clients They Want

Why Executive LinkedIn Profiles Repel the Clients They Want

By Branding & Identity, Business Strategy & Positioning, Lead Generation & Demand Creation, Marketing Strategy & Growth, Messaging & Communications, Thought Leadership & Authority Building
Why Executive LinkedIn Profiles Repel the Clients They Want There's a chance your executive LinkedIn profile was originally written to impress a recruiter or talent scout. That's not a criticism, it's an observation about the default mental model most executives carry when they build and optimize a professional profile over…
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Mar 30 2026
How to Build a CEO Point of View That Attracts Rather Than Announces

How to Build a CEO Point of View That Attracts Rather Than Announces

By Business Strategy & Positioning, Marketing Strategy & Growth, Thought Leadership & Authority Building
How to Build a CEO Point of View That Attracts Rather Than Announces A study by the Fournaise Group found that 80% of CEOs don't trust their marketing departments — but 91% of them trust peer CEOs when forming opinions about suppliers, consultancies, and strategic partners. That number explains a…
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Mar 29 2026
What Your Visual Brand System Communicates Before a Word Is Read

What Your Visual Brand System Communicates to Clients in 50 Milliseconds

By Business Strategy & Positioning, Brand Management, Branding & Identity, Influence & Consumer Psychology, Marketing Strategy & Growth, Messaging & Communications
What Your Visual Brand System Communicates to Clients Before a Word Is Ever Read Fifty milliseconds. That's the processing time before a trust verdict forms on a website visit — before a word is read, before a credential is checked, before a case study is opened. What happens in those…
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Mar 29 2026
How the Shortlist Was Finished Before Anyone Called You

How the Shortlist Was Finished Before Anyone Called You

By Marketing Strategy & Growth, Business Strategy & Positioning, Conversion Optimization & Sales Psychology, Lead Generation & Demand Creation
How the Shortlist Was Finished Before Anyone Called You In 2025, 6Sense analyzed purchasing behavior across more than 3,000 enterprise procurement cycles. Any company that relies on inbound interest and RFP participation as its primary route to new business should be concerned. A staggering 81% of buyers had a preferred…
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Mar 29 2026
The Person in the Room Who Didn't Introduce Themselves Is the One Who Abandoned the Deal

The Person in the Room Who Didn’t Introduce Themselves Is the One Who Abandoned the Deal

By Conversion Optimization & Sales Psychology, Business Strategy & Positioning, Lead Generation & Demand Creation, Marketing Strategy & Growth
The Person in the Room Who Didn't Introduce Themselves Is the One Who Abandoned the Deal Here's a situation that just happened to one of our clients. They were in the final stages of talks with a potential client that went exceptionally well. The chemistry was right, the questions were…
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Mar 28 2026
How to Tell a Case Study That Actually Changes Minds

How to Tell a Case Study That Actually Changes Minds

By Marketing Strategy & Growth, Business Strategy & Positioning, Conversion Optimization & Sales Psychology, Messaging & Communications
How to Tell a Case Study That Actually Changes Minds DemandSignals™ | Highly Persuasive When did you last read a competitor's case study and feel genuinely concerned? Case studies have become a format sophisticated buyers scan rather than read. The structure is familiar enough that the eye moves directly to…
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Mar 27 2026

What Luxury Brands Know About Pricing That Most Companies Don’t

By Business Strategy & Positioning, Conversion Optimization & Sales Psychology, Luxury & Premium Brand Strategy, Marketing Strategy & Growth, Uncategorized
What Luxury Brands Know About Pricing That Most Companies Don't Hermès has a waiting list for bags that cost more than some cars. The waiting list is not a supply problem. Hermès could manufacture more. It chooses not to because scarcity is not a constraint on the business model, it…
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Mar 24 2026
Why Culture and Brand Must Align — and What Happens When They Don't

Why Culture and Brand Must Align — and What Happens When They Don’t

By Branding & Identity, Marketing Strategy & Growth, Thought Leadership & Authority Building
Why Culture and Brand Must Align — and What Happens When They Don't A professional services firm in Singapore spent three years building a reputation for precision and reliability. The brand promised exacting standards, careful process, and the kind of operational rigour that risk-averse buyers pay a premium for. The…
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Mar 21 2026
Why the Origin Story Is Your Most Underused Commercial Asset

Why the Origin Story Is Your Most Underused Commercial Asset

By Business Strategy & Positioning, Branding & Identity, Marketing Strategy & Growth, Messaging & Communications
Why the Origin Story Is Your Most Underused Commercial Asset Buyers in serious procurement aren't evaluating your capabilities. They already know you're capable — that's why you're on the shortlist. What they're actually trying to answer is a harder question: how will this firm behave when something goes wrong? Credentials…
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