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The Archetype Effect: How Businesses Can Use The Ancient Power of Storytelling in Modern Branding, Marketing & Advertising

The Archetype Effect: How Businesses Can Use The Ancient Power of Storytelling in Modern Branding, Marketing & Advertising

By Branding, Advertising, Marketing

Brands are more than entities that offer products or services; they embody personas that resonate with our deepest aspirations and values. These personas, or archetypes, serve as the foundation upon which companies can build their brand identity, shaping how they are perceived and experienced by consumers on a deeper emotional level. In this series, we’ll…

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The Emotion Manifesto: 7 Highly Productive Emotional Intelligence Traits For Brands To Live By in 2024

By Branding, Marketing

Navigating a Successful 2024 For Your Business and All Team Members What a time to be alive. As we approach 2024, with a world of opportunities and challenges on the horizon, it’s imperative to recognize why emotional intelligence traits are paramount for businesses and the individuals working there. In this ever-changing landscape, relying on and…

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5 Ways Inconsistent Brand Messaging Is Killing Your Brand (And What To Do About It)

By Branding, Conversion & Optimization, Hospitality, Lead Generation, Marketing

5 Of The Most Crucial Problems in Brand Messaging Inconsistency and What You Can Do About It Ever wondered why some brands skyrocket to success while others barely make a ripple?  It’s not just luck. There’s a secret sauce to branding that separates the winners from everyone else.  In this series, we’re diving into the…

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What is Branding?

By Branding
What is Branding? How to build a strategic brand for your business that stands out & gets you noticed. Branding is typically thought of as a logo, name, or tagline that identifies a company or product from its competitors.  While it’s true that all of those elements form part of a brand, in reality, they’re...
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