What is Branding? When we hear “branding,” images might spring to mind: the iconic Coca-Cola can, the memorable “Got Milk?” slogan, or the aroma of McDonald’s french fries. It could also be the unique personal branding of YouTube stars like Mr. Beast or Casey Niestat. While these are great examples of classic branding elements, they…
Navigating a Successful 2024 For Your Business and All Team Members What a time to be alive. As we approach 2024, with a world of opportunities and challenges on the horizon, it’s imperative to recognize why emotional intelligence traits are paramount for businesses and the individuals working there. In this ever-changing landscape, relying on and…
5 Of The Most Crucial Problems in Brand Messaging Inconsistency and What You Can Do About It Ever wondered why some brands skyrocket to success while others barely make a ripple? It’s not just luck. There’s a secret sauce to branding that separates the winners from everyone else. In this series, we’re diving into the…
There are a number of lead generation strategies available for b2b brands, but it’s important to consider that all leads are not created equal. While some can attract your ideal clients who provide repeat business, recommend you to colleagues, and always pay on time, the opposite also rings true. The wrong lead gen strategy can attract unqualified buyers and clients that are difficult to deal with, draining your company and team of valuable resources..