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B2B Archives | Highly Persuasive

12 Lead Generation Strategies That Drive Sales for B2B

By Marketing

There are a number of lead generation strategies available for b2b brands, but it’s important to consider that all leads are not created equal. While some can attract your ideal clients who provide repeat business, recommend you to colleagues, and always pay on time, the opposite also rings true. The wrong lead gen strategy can attract unqualified buyers and clients that are difficult to deal with, draining your company and team of valuable resources..

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