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Luxury & Hospitality Marketing

May 20 2025
how to unlock the unspoken rules of luxury clientele

How To Unlock The Unspoken Rules of Luxury Clientele

By Business Strategy & Positioning, Conversion Optimization & Sales Psychology, Influence & Consumer Psychology, Luxury & Hospitality Marketing, Luxury & Premium Brand Strategy
When Premium Buyers Evaluate Your Distance Before Your Offer HP Field Notes | Highly Persuasive A private equity partner needed an operational assessment for a portfolio company in Southeast Asia. Three consulting firms made the shortlist. All had relevant experience. All proposed similar methodologies. All quoted within 15% of each…
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Apr 14 2025

Strategic Friction Costs Way More Than Bad Marketing

By Business Strategy & Positioning, Branding & Identity, Conversion Optimization & Sales Psychology, Luxury & Hospitality Marketing, Luxury & Premium Brand Strategy, Marketing Strategy & Growth, Thought Leadership & Authority Building
Strategic Friction Costs Way More Than Bad Marketing Here's a question most business leaders have thought about but never asked aloud: Why does a company with superior capability, stronger processes, and better client outcomes keep losing to competitors they know aren't as good? It's not incompetence. It's not bad luck.…
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Apr 02 2025
Hotel Marketing Strategies - OTA & Direct Bookings

The Real Cost of OTA Dependency — and Why Most Hotels Are Calculating It Wrong

By Luxury & Hospitality Marketing, Luxury & Premium Brand Strategy, Marketing Strategy & Growth
The Real Cost of OTA Dependency — and Why Most Hotels Are Calculating It Wrong The most expensive booking channel in hospitality is not the one with the highest commission rate. It is the one that is replacing the cheapest channel without the hotel noticing. OTA commission rates are visible.…
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