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Luxury & Premium Brand Strategy

Apr 02 2025
Hotel Marketing Strategies - OTA & Direct Bookings

The Real Cost of OTA Dependency — and Why Most Hotels Are Calculating It Wrong

By Luxury & Hospitality Marketing, Luxury & Premium Brand Strategy, Marketing Strategy & Growth
The Real Cost of OTA Dependency — and Why Most Hotels Are Calculating It Wrong The most expensive booking channel in hospitality is not the one with the highest commission rate. It is the one that is replacing the cheapest channel without the hotel noticing. OTA commission rates are visible.…
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