Skip to main content
Category

Thought Leadership & Authority Building

Mar 30 2026
How to Build a CEO Point of View That Attracts Rather Than Announces

How to Build a CEO Point of View That Attracts Rather Than Announces

By Business Strategy & Positioning, Marketing Strategy & Growth, Thought Leadership & Authority Building
How to Build a CEO Point of View That Attracts Rather Than Announces A study by the Fournaise Group found that 80% of CEOs don't trust their marketing departments — but 91% of them trust peer CEOs when forming opinions about suppliers, consultancies, and strategic partners. That number explains a…
Read More
Mar 24 2026
Why Culture and Brand Must Align — and What Happens When They Don't

Why Culture and Brand Must Align — and What Happens When They Don’t

By Branding & Identity, Marketing Strategy & Growth, Thought Leadership & Authority Building
Why Culture and Brand Must Align — and What Happens When They Don't A professional services firm in Singapore spent three years building a reputation for precision and reliability. The brand promised exacting standards, careful process, and the kind of operational rigour that risk-averse buyers pay a premium for. The…
Read More
Mar 24 2026
Are Your Service Names Losing You Deals Before You Quote

Are Your Service Names Losing You Deals Before You Quote?

By Messaging & Communications, Business Strategy & Positioning, Pricing & Revenue Growth, Thought Leadership & Authority Building
Are Your Service Names Losing You Deals Before You Quote? The name of your service is the first pricing signal the buyer receives. Before the proposal lands. Before credentials are reviewed. Before a single conversation has happened. The moment a senior decision-maker sees "Environmental Testing Services" or "Customs Clearance" or…
Read More
Mar 20 2026
What's the Difference Between a Personal Brand & an Authority Position

What’s the Difference Between a Personal Brand & an Authority Position?

By Business Strategy & Positioning, Branding & Identity, Thought Leadership & Authority Building
What's the Difference Between a Personal Brand & an Authority Position? Most senior leaders who are told to build their personal brand are getting the wrong advice for the right reason. The instinct behind it is sound: visibility creates commercial opportunity. The diagnosis is correct. The prescription misses by enough to…
Read More
Mar 17 2026
Most Sales Decks Inform Instead of Persuade — Here's the Structural Difference

Most Sales Decks Inform Instead of Persuade — Here’s the Structural Difference

By Conversion Optimization & Sales Psychology, Lead Generation & Demand Creation, Thought Leadership & Authority Building, Uncategorized
Most Sales Decks Inform Instead of Persuade — Here's the Structural Difference HP Field Notes | Highly Persuasive When was the last time you sat through a sales presentation and thought: "Wow. That was compelling. I don't care about price, I'm ready to get started right now!" Clearly, most sales…
Read More
Mar 17 2026
The Expensive Gap Between What Brands Deliver and What They Communicate

The Dangerous Gap Between What Brands Deliver and What They Communicate

By Branding & Identity, Business Strategy & Positioning, Thought Leadership & Authority Building
The Dangerous Gap Between What Brands Deliver and What They Communicate HP Field Notes | Highly Persuasive The most expensive problem in branding today isn't a bad logo or an outdated website. It's the gap between what a company actually delivers and what the brand communicates to the wider market.…
Read More
Mar 17 2026

Why Brands Must Break Out of the Commodity Conversation—Permanently

By Conversion Optimization & Sales Psychology, Case Studies & Real-World Examples, Influence & Consumer Psychology, Marketing Strategy & Growth, Pricing & Revenue Growth, Thought Leadership & Authority Building
How to Break Out of the Commodity Conversation DemandSignals™ | Highly Persuasive Has this every happened to you? You've presented your capabilities. The prospect has nodded along — genuinely interested, no visible objections. You feel the meeting going well. And then comes the turn: "That all sounds great. What do…
Read More
Close Menu

►
Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.
None
►
Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.
None
►
Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.
None
►
Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.
None