Digital Marketing Agency Bangkok, Thailand | ROI-Driven Marketing That Drives Sales Revenue

1. Discovery Phase – Aligning Strategy with Your Business, Audience & Market

Every high-performing digital campaign starts with clarity. In the Discovery phase, we dive deep into your business, customers, competitors, and digital landscape to uncover key insights that drive every part of your campaign—from messaging and targeting to keyword selection and ad strategy.

This is where we define the high-impact opportunities and build the strategic roadmap for your SEO, paid media, content, and conversion strategy—all aligned around your business objectives.

What Happens During Discovery:

• Business & Brand Audit
  Understand your brand positioning, business goals, and digital performance to date.

• Customer & Audience Research
  Identify your ideal buyers, their journey, and what drives their decision-making—so we speak to them at the right moment, in the right channel.

• Competitive Analysis
  See what your top competitors are doing—across SEO, ads, social, and content—and identify gaps you can exploit.

• Keyword & Search Intent Mapping
  Target search terms that align with commercial intent and buyer urgency—feeding both SEO and paid media.

• Technical Audit (Web, SEO, Tracking)
  Surface performance blockers and setup issues that can kill your marketing effectiveness before campaigns even begin.

2. Strategy Phase – Building the Blueprint for High-Performance Digital Campaigns

Armed with insights from Discovery, we build a custom digital marketing strategy aligned with your business goals, customer journey, and competitive environment. This isn’t just about channel selection—it’s about architecting a campaign system that delivers leads, sales, and brand equity.

We map out the full funnel—what channels to use, what messaging to lead with, what content to produce, and where to allocate budget to achieve the fastest and most profitable growth.

Key Deliverables in the Strategy Phase:

• Cross-Channel Campaign Architecture
  Define which channels (SEO, Google Ads, social, content, email) will be used, how they work together, and what role each plays in the conversion path.

• Positioning & Messaging Strategy
  Clarify how your brand should show up in-market, what makes you different, and how to communicate value at each stage of the buyer journey.

• Content & Asset Mapping
  Identify what content needs to be created—landing pages, blog posts, ad creatives, videos—and align it to user intent and funnel stage.

• Budget Allocation & Forecasting
  Break down spend by channel and campaign type, with forecasts for traffic, leads, and ROAS based on historical data and benchmarks.

• Goal Setting & KPIs
  Establish the metrics that matter—whether it’s lead volume, cost per acquisition, or sales pipeline—and build dashboards to track them in real time.

• SEO STRATEGY
We develop a targeted keyword strategy in your campaign that drives traffic and matches commercial buying intent & search volume online

• COMPETITOR STRATEGY
We find out what your competitors are doing right (and wrong) in the eyes of your customers and capitalize on their weaknesses in your own SEO campaign.

• CONVERSION STRATEGY
Once we understand how your customer buy online we structure your website and marketing to better match your customer’s buyer journey & outrank your competitors.

• CONTENT STRATEGY
We plan out your content marketing strategy 3-12 months in advance, with each piece targeting different keyword themes in order to drive traffic.

•  DIGITAL AD STRATEGY
We plan out your direct response advertising & remarketing campaigns to supplement your SEO campaign & drive faster results.

• A/B TESTING STRATEGY
We split test all of our campaigns in order to maximize effectiveness & increase campaign results..

Conversion Phase – Turning Clicks Into Customers

Traffic means nothing without action. In the Conversion phase, we turn your website, landing pages, and marketing assets into a seamless conversion system. Every page, every ad, every piece of content is optimized to guide your audience from interest to inquiry, from click to client.

This phase is where your digital marketing strategy becomes a sales engine—fueled by psychological design principles, persuasive copywriting, smart UX, and continuous optimization.

How We Maximize Conversions:

• Conversion Rate Optimization (CRO)
  Test and refine headlines, layouts, CTAs, and content to increase the percentage of visitors who take meaningful action.

• Landing Page Design
  Create high-converting, channel-specific landing pages tailored to each campaign and audience segment.

• Persuasive UX & Copywriting
  Use behavioral science and storytelling to reduce friction, build trust, and move users through the buying journey.

• Lead Capture & Sales Enablement
  Integrate forms, scheduling tools, chat, and CTAs that turn attention into opportunity—and sync with your sales pipeline.

• Performance Monitoring & A/B Testing
  Continuously test variations in design, messaging, and structure to improve performance and reduce cost per lead.

4. Advertising Phase – Get Seen by the Right People at the Right Time

How We Drive Results With Paid Campaigns:

• Google Ads & Search Campaigns
  Target high-intent keywords with conversion-optimized text ads that appear when people are actively searching for your services.

• Social Media Advertising (FB/IG/TikTok/YouTube)
  Run awareness and conversion campaigns across major platforms—tailored to buyer personas, interests, and behavioral signals.

• Retargeting & Remarketing
  Bring back visitors who didn’t convert the first time with smart, sequenced ad flows that reinforce your brand and offer.

• Ad Creative, Copy & Landing Pages
  Develop scroll-stopping ads and pair them with high-conversion landing pages to maximize ROAS.

• Performance Monitoring & Budget Optimization
  Continuously monitor ad spend, test variations, and reallocate budget in real-time to ensure maximum efficiency.

5. Activation Phase – Sustain Growth Through Retention, Loyalty & Ongoing Optimization

The final stage of our digital marketing framework is where momentum becomes scale. Activation isn’t just about conversion—it’s about what happens next. We turn new customers into repeat buyers, first-time leads into loyal clients, and one-time wins into compounding returns.

This phase connects your marketing engine to long-term business growth—through retention campaigns, automated follow-ups, loyalty programs, and continuous performance refinement.

What Activation Looks Like:

• Email Marketing & Automated Follow-Ups
  Re-engage leads, nurture new customers, and drive repeat business with smart segmentation and high-converting email flows.

• Audience Retargeting & CRM Integration
  Sync your CRM and ad platforms to keep your brand in front of high-value prospects—and retarget based on behavior, not guesswork.

• Customer Lifetime Value Optimization
  Use upsells, offers, and post-purchase sequences to increase average order value and improve ROI per acquisition.

• Conversion Refinement & Campaign Tuning
  We revisit every campaign regularly—tweaking creative, budgets, and targeting to reflect new data, trends, and business objectives.

• Performance Reporting & Strategic Reviews
  Get clear insights into what’s working, what needs adjusting, and where the next growth opportunities lie—with dashboards and strategic check-ins.