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Hotel Branding
That Stands Out &
Gets You Noticed

We help hotels & resorts in Thailand create attention-grabbing brands that convey meaning,
build trust with your audience, & set the foundation for long-term brand loyalty from your guests.

Hotel Branding Agency in Bangkok, Thailand

Highly Persuasive is a hotel branding agency in Bangkok & Koh Samui, Thailand. We help all types of hotels & resorts create strategic branding that stands out, conveys meaning & builds trust with your audience. Our branding services for hotels & resorts are custom designed to highlight your competitive advantages, position your property with your target audience and set you apart from local competitors.

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Hotel Branding Services in Thailand

From visual branding like logo and corporate identity design to brand strategy including discovery, strategy & activation, Highly Persuasive is a full-service branding agency in Thailand for hospitality. Everything we do is designed to help you strengthen the brand image of your hotel or resort.

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Logo Design / Redesign

Design / Redesign your logo with an adaptive design system you can use in different foramts

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Brand Packaging Design

Stand out on the shelves with attenion grabbing packaging design for food & beverage

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Brand Video

Create on brand video content for your marketing & advertising campagins

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Brand Identity Creation

Take your branding to the next level by combining brand strategy + brand design

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Brand Guidelines

Keep your brand consistent across multiple plaforms, employees and locations with guidelines for your brand usage.

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Brand Website Design

Tell your brand story online & drive visitors to take action with custom website design

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Corporate Identity Design

Create a cohesive corporate identity across print & digital including business cards, letterhead, envelopes, and more

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Brand Advertising

Stay top of mind with your target audience with brand awareness advertising

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Brand Strategy

Design the core principles, attributes & personality of your brand & express it visually

MORE BRANDING AGENCY SERVICES

Brand Discovery
  • BRAND AUDIT
  • MESSAGING AUDIT
  • COMPETITOR ANALYSIS
  • DIGITAL EVALUATION
  • VISUAL AUDIT
  • WEBSITE AUDIT
  • CUSTOMER INTERVIEWS
  • COMMUNICATIONS AUDIT
  • BUYER PERSONA
  • CUSTOMER JOURNEY
Brand Design
  • LOGO / TRADEMARKS
  • CORPORATE BRANDING
  • BRAND IDENTITY PACKAGE
  • BUSINESS CARDS
  • SIGNAGE & WAYFINDING
  • COLOR & TYPE
  • ILLUSTRATIONS
  • ICONS & PATTERNS
  • BRAND GUIDELINES
  • PACKAGING DESIGN
  • WEBSITE & APP DESIGN
  • COMPANY PROFILE
Brand Strategy
  • UNIQUE VALUE PROPOSITION
  • BRAND MESSAGING
  • WHO/WHAT/WHY
  • MISSION STATEMENT
  • BRAND STORY
  • VISION STATEMENT
  • CORE BRAND VALUES
  • POSITIONING STATEMENT
  • BRAND VOICE
  • BRAND TONE
Brand Activation
  • COMPANY PROFILE
  • MARKETING COLLATERAL
  • SALES COLLATERAL
  • CONTENT MARKETING
  • STAFF TRAINING
  • BRAND VIDEOS
  • EVENTS / TRADE SHOWS
  • PRESENTATIONS
  • BROCHURES
  • INFOGRAPHICS
  • POINT OF SALE
  • ADVERTISING

Case Study: Hospitality – The Crystal

The Crystal is an upcoming beach resort & spa in Chawaeng Beach, Koh Samui. Highly Persuasive was approached to complete the full brand identity.

Including logo design system, full custom stationery, staff uniform, print marketing, brand collateral, in-room amenities, signage, & bar and restaurant menus.

Services

Branding, Graphic Design, Photography, Brand Collateral Design, Menu Design

Client

The Crystal

Case Study: Ease Hotel

Located in the former royal capital of northern Myanmar, the upcoming Ease hotel offers quiet comfort with a perfect balance between traditional environment and new modern architecture. The brand combines both aspects of classic and
contemporary of the city that provides the new experience of resting

Highly Persuasive was tasked with providing the complete visual identity including logo, stationery,
packaging, amenities design, room branding & more.

Services

Branding, Graphic Design, Photography, Brand Collateral Design, Menu Design

Client

Ease Hotel

Case Study: Food & Beverage – The Beestro

The Beestro is a gourmet cafe & bistro in Bangkok. We were approached to create the full brand narrative, brand naming, direction, collateral, and tone of voice for the brand.

We wanted to translate a modern yet nostalgic brand. Earth tones and a series of elegant fonts were carefully selected to bring out a presence that is quiet yet confident. The final result has refinement and pragmatism stitched into its details and finishing, portraying maturity and confidence with a touch of inspiration.

Services

Branding, Graphic Design, Photography, Brand Collateral Design, Menu Design

Client

The Beestro

Case Study: Food & Beverage – Escape Gastro Pub

Located in the heart of Yangon, Escape Gastro Pub is a modern and trendy restaurant & rooftop bar
complete with an in-house mixologist and a carefully selected menu that perfectly blends flavors of East and West.

Highly Persuasive was tasked with providing the complete visual identity on top of an existing logomark
including menu, drink menu, promotions, signage, coasters, bar mats, & stationery. We also designed both the food and drink menus in a cohesive set with the design direction focused on the stellar product photography, the Escape team shot in-house.

Services

Branding, Graphic Design, Photography, Brand Collateral Design, Menu Design

Client

Escape Gastro Pub – Yangon

Our Branding Process

Your brand is telling a story about your business, are you sending the right message? 

Our signature four-phase brand development process is designed to help companies clarify & simplify their brand position while controlling the entire brand experience from one strategic playbook, that’s repeatable & scalable.

From discovery & strategy to design & activation, we collaborate with hospitality, real estate, b2b, and b2c brands to craft authentic brand experiences that stand out & get noticed.

1. Brand Discovery

Brand discovery is a thorough examination of your brand’s current position in the market compared to your competitors and a review of its effectiveness with customers.

In this phase you need to dive deep into your business to learn about your customers and why they buy from you, developing in-depth buyer personas that are used in the key development of your brand strategy.  

We also evaluate your current brand & researching your industry, competitors & customers, to uncover areas of opportunities & sources of friction with your customers.

• BRAND AUDIT

Brand audits are a thorough & in-depth examination of your brand’s position in the market compared to your competitors.

• COMMUNICATION AUDIT

Assess your brand’s native tongue by analyzing the language, tone, and messaging surrounding your business at different touchpoints.

• BUYER PERSONA DEVELOPMENT

Buyer personas help you understand who you’re talking to, what they care about & what problems they’re trying to solve.

• BUYER JOURNEY MAPPING

Document how customers buy from you and which solutions they’re trying to achieve by mapping out the buyer’s Journey for your products and services.

• COMPETITOR ANALYSIS

Find out what your competitors are doing right (and wrong) in the eyes of your customers and capitalize on opportunities for unique positioning & advancement within your industry.

• WEBSITE &  DIGITAL BRAND EVALUATION

Uncover areas of opportunity & concern by evaluating your website & how it makes your brand look in the eyes of your audience.

• SEO AND SEM AUDIT

Understand buyer intent by researching & evaluating how your customers buy online to structure your website and marketing to better guide your customers through the buyer’s journey.

• VISUAL EXPERIENCE AUDIT

Analyze the tone, mood, & feel of your brand along with competitors to determine customer expectations in terms of design, aesthetics & style across your industry.

• CUSTOMER INTERVIEWS

Have strategic interviews with your customers that result in high-value insights for your organization that you might not have otherwise uncovered.

2. Brand Strategy

In this phase, it’s all about taking the insights gathered in the brand discovery phase & identifying & the core values of your business to create a brand strategy that’s centered around the needs & expectations of your audience.

Claim a unique place in the market with brand positioning that resonates with your audience and positions your brand as a thought leader within your niche. 

• BRAND POSITIONING

Set the tone for your customer’s first impression of your brand by claiming your own unique place in the market.

• POSITIONING STATEMENT

Create your most powerful conversion tool; a unique positioning statement that defines who you are/what you do/how you’re different.

• MISSION STATEMENT

Mission statements are a testament to who your brand is & what you’re trying to achieve.

• VISION STATEMENT

A testament to who your brand is & what you’re trying to achieve.

• BRAND VALUES

The guiding principles that your brand lives by & what you instill in the culture, from the leadership to employees.

• BRAND PERSONALITY

Give your brand a living and breathing personality with opinions and outlooks on the world that your audience can relate to.

• BRAND VOICE

Your brand voice is what you say. It’s a consistent style of communication for use across all environments — online and offline — The objective is to express your position, showcase your identity and engage with target clients.

• BRAND TONE

Your brand tone is not what you say, but how you say it. Your brand tone is how you will use your brand voice to speak to different audiences and environments.

• BRAND STORY

Tell the story of your brand through strategic narratives that exemplify your brand attributes and reinforce your core brand position.

• BRAND MESSAGING

Tell your brand’s story the same way every time with strategic brand messaging that unifies your communication in a cohesive messaging strategy. Brand voice and messaging humanize your brand, making it relatable to your customers

• BRAND ARCHITECTURE

Organize your products and services in a cohesive and connected system that’s uniquely yours.

• BRAND NAMING

Strong brand names convey a company’s unique value proposition & instantly differentiate it from the competition.

3. Brand Identity Design

Your customers live in a world of constant interruptions & distractions. In order to capture their attention & make a memorable first impression, your visual brand needs to represent your brand strategy in a way that stands out & gets noticed.

Once the core brand strategy is in place, it’s time to apply the brand in the visual design. Everything from the logo and corporate identity to the website and marketing materials is designed to reinforce the core brand strategy development above.


The goal of the brand identity is to communicate your brand characteristics that provoke the ideal thoughts, feelings, emotions & positioning targeted in the brand strategy across multiple mediums and touchpoints.

• LOGO / TRADEMARKS

Your logo acts as the visual trigger point between your customers and your brand. It should look and feel like your brand strategy & match your positioning.

• CORPORATE IDENTITY & VISUAL SYSTEMS

Represent your brand visually across multiple formats & keep your communications consistent with uniform design.

• TAGLINES

A short & catchy message that describes what your brand does, what you stand for, who you help or other key messaging.

• COLORS

Use color to create direct associations between your audience & your brand by applying it consistently & uniformly across formats.

• TYPOGRAPHY

Like color, brand typography helps you reinforce your brand in different mediums by using one consistent font family & styles in all of your print & digital communications

• BRAND GUIDELINES

Keep your brand principles consistent throughout your organization with a comprehensive guidelines book.

• PACKAGING DESIGN

Stand out on the store shelves with attention-grabbing packaging design. Express your positioning by how you design the packaging.

• WEBSITE DESIGN / DEVELOPMENT

Create a  branded website that acts as the foundation for all of your digital marketing campaigns & conveys your sales and marketing messaging around the clock.

• WAYFINDING & SIGNAGE

Get people where they need to go by creating signage that guides people through an indoor or outdoor environment and enhance their understanding and experience of the space as a whole.

• BRAND ILLUSTRATIONS

Create a branded art direction with custom illustrations & visual assets that you can use in your sales and marketing collateral.

• ICONS

Create a unique set of icons or symbols to help people quickly navigate content or make sense of complex information.

4. Brand Activation

Brand activation is the process of executing your brand consistently across multiple customer touchpoints & channels with the express purpose of increasing brand awareness & getting more people to know about your business.

Lack of awareness is perhaps the number one problem that most businesses face. People just simply don’t know that you exist, but if they did you could do business with some of them.
Once you have the message in place, you need to get it heard. 

But it doesn’t just apply to new brands. When approaching a Rebrand, businesses can’t just make a few changes and hope everyone will notice, we need to make sure people are aware of it. Here are some ways to implement brand activation in your sales & marketing activities.

• MARKETING COLLATERAL

Create a unified brand presence throughout print and digital that’s works to reinforce your brand strategy & drive awareness at multiple touchpoints.

• STAFF TRAINING WORKSHOPS

Get everyone on the same page with  brand workshops and customer service training

• BRAND VIDEOS

Get in front of your ideal customers with engaging videos that tell the story of your brand.

• EVENTS / TRADE SHOWS

Show up in person, confident and in sync, with an integrated brand experience on the event floor.

• PRESENTATIONS

Develop compelling presentations designed to keep your audience engaged.

• BROCHURES

Tell your brand story through print and give customers a tangible asset they can share with coworkers and friends.

• INFOGRAPHICS

Distill complicated and dry information into a fun and easy to consume visual experience that’s 3 times more likely to be shared than articles.

• CULTURE & EMPLOYER BRANDING

Carry your brand throughout the company by building a strong brand culture with employees that attract & retain top talent.

Recent Branding Projects

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The Hub Samui: Brand Identity

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The Hub Samui- Website Design

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Lamai Muay Thai Website Design

Spa Branding Agency

Have A Spar

Corporate identity Design company 1

Camel International Myanmar

Business Cards 1

Koury Capital

Coffee Shop Branding Identity ASEAN

The Circle Cafe

Hotel Branding

The Crystal Koh Samui

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Escape Drink Menu

Bangkok pub branding services

Escape Identity

hotel brand design agency bangkok

Ease Hotel

Restaurant Brand & Corporate Identity

The Beestro Bangkok

What People Are Saying

Highly Persuasive
5.0
Based on 58 reviews
Got a business web site built by Highly Persuasive. Amazing designs and great customer support. Highly recommended.
Excellent service with professional workmanship and 24 hours after sales services gives us the satisfaction .
Highly Persuasive is your one stop solution for any branding and creative digital marketing work! We are very happy with the overall outcome of our projects - 100% recommend!
The brand identity that Highly Persuasive designed for us was exactly the type of image and style we wanted to convey. Excellent work!
Awesome design team in Bangkok. Super responsive! 🙂
We recently had a new logo done for our financial services website as it was greatly in need of a refresh. We ended up going with the mini-branding package that also included letterhead and business. In the end, the result is very impressive, and that was after we had to correct an error made on our part for the address, which required them to go back and revise everything again. Very professional and fast to respond to messages as well.
Great insight into the medium of digital marketing and branding. We learned a lot and were extremely satisfied with the services we were given.
We needed a brand refreshment for our coffee shop and bakery including website, identity, and product packaging. Highly Persuasive absolutely nailed it. Love the website, love the visual identity, love the logo. Tons of compliments from customers & friends. If you need something similar you won't be disappointed!
It’s been a great experience working with your team. We have learned a great deal and really appreciate everyone’s hard work in helping out. Highly recommended. Thanks so much!
All commissioned designs exceeded our expectations and were very well received by our shareholders! Thanks again!
Very professional experience. We are entirely happy with the service Highly Persuasive Design provided. The marketing campaign we went for was both competitive and good value for our budget. We have several more upcoming marketing solutions we will need prepared in the future and we intend to work again on these with them.
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Branding Questions

What is Branding?

Branding is typically thought of as a logo, name or tagline that identifies a company or product from its competitors. 

While it’s true that all of those elements form part of a brand, in reality, they’re only one small part of your greater brand identity.

So what does it really mean?

In The Brand Gap, Marty Nueminer defines branding as “what people say about your business when you’re not in the room or their gut feeling about your company, product or service”

David Aaker categorizes it as “a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another” in Aaker on Branding.

At Highly Persuasive, we define branding as ‘how a company, individual or organization is being perceived in the marketplace by everyone outside of the company’. In other words, it’s what people think your business is like versus what it’s actually like. 

Regardless of how you word it, branding is about creating, maintaining &  managing the perception of your business in the eyes of your audience.

What Makes Up A Brand Identity?

Brands are complex marketing assets made up of different elements & touchpoints that progress & change with your business over time.

Check out What is Branding? for a more complete overview of our branding framework  & the 40+ elements that go into the branding process.

Whats a brand 01

How Has Branding Changed?

Today’s audience interacts with your business in different ways at different times. 

When visitors see your website or marketing materials for the first time, it only takes them 7 seconds to form a strong first impression (right or wrong) of who you are & what it would be like to work with you. 

These snap decisions about your business based on surface-level & superficial factors happen instantly & automatically and are often based on the look, feel and sound of your website or marketing materials. 

When your brand identity doesn’t match your business identity, it can lead to a lot of problems.

How customers perceive your brand in the marketplace determines how they interact with your business. In order to get on their shortlist of companies to compare & consider, it’s essential that you make a great first impression.

Brands that are positioned as an authority in the niche usually have little trouble attracting a steady pipeline of eager to buy leads & prospects. 

On the other hand, if the website or marketing materials are outdated or look unprofessional, it could seriously be damaging the brand’s reputation with prospective customers and even killing the sale before the sales process ever gets started.

Why Is Branding Important For Business?

Your brand is perhaps your company’s most valuable asset. Why? Because branding enables you to control the way in which you’re positioned & perceived in the market by your customers.

BRANDING GETS YOU MARKET RECOGNITION

Get your audience familiar with your brand &  build positive associations by keeping your business top of mind throughout ongoing sales, marketing & advertising activation campaigns.

BRANDING ATTRACTS IDEAL CUSTOMERS

Generate referrals through strong brand recognition, word of mouth & strategic referral programs. Once a brand has been well-established, referrals can act as the primary source for inbound lead generation.

BRANDING BUILDS TRUST WITH YOUR AUDIENCE

When you present a cohesive brand identity it helps to build trust with your audience & potential customers.

BRANDING MAKES THE COMPETITION IRRELEVANT

Branding radically differentiates your company by establishing your unique value proposition &  positioning your company as an expert within the niche.

Some Of Our Clients

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Our Clients:

Great job with the new website as the old one took ages to load and didn't display correctly on mobile. I really like the layout and how it kind of 'flows'

Hassan MirzaOwner - Have A Spar

The brand identity that Highly Persuasive developed & designed for us is exactly the type of image we wanted to convey for the Beestro. Highly recommended!

Christopher O'LearyCo-Founder--The Beestro Bangkok

"We've been working with Highly Persuasive for almost 2 years many of our potential clients and guests visited our website & always comment on the website"

Aung Soe KyawDirector--GGI Myanmar

"Our monthly subscriptions for new customers signups increased substantially from 7 to 22 in the first month alone. This was almost exclusively due to the landing page redesign and subsequent graphic enhancements!"

Nat SilapornMarketing Manager-- Fitness First

"Our content marketing strategy was lacking in authenticity and value. We brought on Highly Persuasive as a marketing consultant who opened our eyes to the value of inbound marketing. As I write this (2 months post campaign), we have seen a dramatic increase in not only the quantity of organic traffic, but more importantly, the quality."

Phil HobbingMarketing Manager -- Alvarez & Marshall Singapore

"I find your services are amazing. You are way better than our local services. I find the money is worthy spent. We can always get what we want with you. Not so expensive. And very responsive."

Aung TheinManaging Director - Kaung Swan Htet Trading Co.

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Google Rating
5.0
Based on 15 reviews
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