Marketing

Aug 08 2025

The Unspoken Reasons Buyers Choose Someone Else (and how to fix them)

By Michael Lynch Business Strategy & Positioning, Branding & Identity, Conversion Optimization & Sales Psychology, Marketing Strategy & Growth

They’ll never say it to your face. But these 6 silent signals are enough to make a buyer walk away — long before you even know they were looking. Buyers don’t usually sit down and say, “Here’s why we went with your competitor.” They thank you politely, tell you it…

Jul 13 2025

Highly Persuasive Unveils Comprehensive B2B Marketing & Branding Services in Bangkok, Thailand, & APAC

By Michael Lynch Business Strategy & Positioning, Branding & Identity, Conversion Optimization & Sales Psychology, Thought Leadership & Authority Building

BrandSpark Intelligent Positioning Suite Reinvents How Companies Generate Leads, Build Brands, and Drive Growth Bangkok, Thailand 13 July 2025 Highly Persuasive, a leading b2b marketing agency based in the heart of Thailand, today announced the launch of its expanded branding and positioning agency services, designed to meet the evolving needs…

Jul 04 2025

People Buy Stories, Not Solutions. Make Sure You’re Telling the Right One

By Michael Lynch Marketing Strategy & Growth, Influence & Consumer Psychology, Lead Generation & Demand Creation, Thought Leadership & Authority Building

People Buy Stories, Not Solutions. Make Sure You're Telling the Right One You know this already: your product isn’t what they’re buying. But what most people get wrong is why they buy at all. It’s not logic. It’s not features. It’s not even urgency. It’s story. But not yours. It’s…

Jun 28 2025

The Clarity Premium: Why Buyers Pay More When They Understand Faster

By Michael Lynch Branding & Identity, Conversion Optimization & Sales Psychology, Influence & Consumer Psychology, Luxury & Premium Brand Strategy, Marketing Strategy & Growth, Thought Leadership & Authority Building

I. The Clearest Message Wins....Always Two companies. Same offering. Similar pricing. Identical tech under the hood. But one gets the deal — at full price — and the other gets ghosted after the demo. Why? Because one was understood in less than five seconds. The other made the buyer think.…

Jun 22 2025

5 Invisible Mistakes in B2B Marketing That Create Brand Friction

By Michael Lynch Business Strategy & Positioning, Branding & Identity, Influence & Consumer Psychology

The Invisible Reason Why Top B2B Brands Still Lose Deals You’ve got a strong team.You generate quality leads.Your product is proven. Yet serious buyers still hesitate. Not because they don’t understand your value.Because something in your brand experience makes saying “yes” feel… uncertain. That hidden hesitation is brand friction —…

Jun 05 2025

Why Industrial Marketing Doesn’t Work — and What to Do Instead

By Michael Lynch Marketing Strategy & Growth, Business Strategy & Positioning

I. The Marketing Mirage Most industrial businesses believe they’ve already “done” marketing. They’ve got the basics in place — a website, maybe a few ads, some social media posts, perhaps even hired an agency once or twice. Yet despite this activity, the phone isn’t ringing more, the pipeline isn’t growing,…

Jun 05 2025

When Everyone Else Competes on Price, Compete on Belief

By Michael Lynch Business Strategy & Positioning, Marketing Strategy & Growth

Price isn’t your enemy. Belief is. Competing on price is a symptom. Competing on conviction is strategy. Because in serious B2B decisions, buyers don’t choose what’s better. They choose what’s safer to believe in. The Wall Every Smart Business Hits Every founder eventually hits this wall: “We know we’re better.…

May 21 2025

How the Right Frame Changes What Buyers Are Willing to Pay

By Michael Lynch Marketing Strategy & Growth, Pricing & Revenue Growth

How the Right Frame Changes What Buyers Are Willing to Pay HP Field Notes | Highly Persuasive Two engineering consultancies presented identical proposals to the same procurement committee. Same scope. Same timeline. Same methodology. One quoted $285,000. The other quoted $340,000. The committee chose the higher price. When asked why,…

May 20 2025

You’re Not Just Selling Expertise — You’re Selling ‘Epistemic Trust’

By Michael Lynch Business Strategy & Positioning, Conversion Optimization & Sales Psychology, Influence & Consumer Psychology, Marketing Strategy & Growth

Why Technical Capability Loses to Interpretive Authority HP Field Notes | Highly Persuasive An industrial automation supplier spent 18 months building a case for their predictive maintenance platform. They had superior sensor accuracy, better algorithms, and a lower total cost of ownership than the incumbent. The technical comparison wasn't close.…

May 19 2025

How Buyers Judge Your Brand in the First Few Seconds — Before a Single Word Has Been Read

By Michael Lynch Branding & Identity, Conversion Optimization & Sales Psychology, Marketing Strategy & Growth, Thought Leadership & Authority Building

How Buyers Judge Your Brand in the First Few Seconds — Before a Single Word Has Been Read HP DemandSignals™ | Highly Persuasive In 1992, a team of Princeton researchers showed participants photographs of unfamiliar faces for exactly 100 milliseconds — less time than a blink — then asked them…