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mental frameworks

May 09 2025
the real battle in manufacturing is psychological - not mechanical

The Real Battle in Manufacturing Is Not Mechanical

By Business Strategy & Positioning, Conversion Optimization & Sales Psychology, Marketing Strategy & Growth
The Real Battle in Manufacturing Is Not Mechanical HP DemandSignals™ | Highly Persuasive The operations director has your technical specifications in front of him. He's reviewed your tolerances, your lead times, your quality certifications, your track record on comparable programmes. He agrees your capabilities are strong. He's said as much.…
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Apr 29 2025
5 mental filters buyers use to filter filter your brand - brand strategy

The Cognitive Shortcuts Buyers Use to Filter Out 80% of Suppliers Before the Evaluation Begins

By Business Strategy & Positioning, Conversion Optimization & Sales Psychology, Influence & Consumer Psychology, Marketing Strategy & Growth, Pricing & Revenue Growth, Thought Leadership & Authority Building
The Cognitive Shortcuts Buyers Use to Filter Out 80% of Suppliers Before the Evaluation Begins HP DemandSignals™ | Highly Persuasive The formal evaluation — the structured comparison of shortlisted suppliers against defined criteria — is not where most B2B selection decisions are actually made. It's where they're confirmed. By the…
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