Reputation

Mar 17 2026

The Expensive Gap Between What Brands Deliver and What They Communicate

The Dangerous Gap Between What Brands Deliver and What They Communicate

By Michael Lynch Branding & Identity, Business Strategy & Positioning, Thought Leadership & Authority Building

The Dangerous Gap Between What Brands Deliver and What They Communicate HP Field Notes | Highly Persuasive The most expensive problem in branding today isn't a bad logo or an outdated website. It's the gap between what a company actually delivers and what the brand communicates to the wider market.…

Jun 22 2025

5 Invisible Mistakes in B2B Marketing That Create Brand Friction

By Michael Lynch Business Strategy & Positioning, Branding & Identity, Influence & Consumer Psychology

The Invisible Reason Why Top B2B Brands Still Lose Deals You’ve got a strong team.You generate quality leads.Your product is proven. Yet serious buyers still hesitate. Not because they don’t understand your value.Because something in your brand experience makes saying “yes” feel… uncertain. That hidden hesitation is brand friction —…

May 01 2025

How Negative Reviews Impact Your Revenue (and How to Fix It Fast)

By Michael Lynch Conversion Optimization & Sales Psychology, Marketing Strategy & Growth

How Negative Reviews Impact Revenue (and How to Fix It Fast) Because online perception isn’t just reputation — it’s pipeline, pricing power, and long-term profit. The Revenue Impact of Negative Reviews Is Bigger Than You Think Not because buyers trust reviews completely — but because they shortcut risk calculations subconsciously.…