Skip to main content
Category

Branding & Identity

May 19 2025
We Judge Brands Like We Judge People on a First Date

How Buyers Judge Your Brand in the First Few Seconds — Before a Single Word Has Been Read

By Branding & Identity, Conversion Optimization & Sales Psychology, Marketing Strategy & Growth, Thought Leadership & Authority Building
How Buyers Judge Your Brand in the First Few Seconds — Before a Single Word Has Been Read HP DemandSignals™ | Highly Persuasive In 1992, a team of Princeton researchers showed participants photographs of unfamiliar faces for exactly 100 milliseconds — less time than a blink — then asked them…
Read More
May 19 2025
3 Phrases That Quietly Destroy Your Brand Authority

3 Phrases That Quietly Destroy Your Brand Authority

By Lead Generation & Demand Creation, Branding & Identity, Business Strategy & Positioning, Influence & Consumer Psychology, Marketing Strategy & Growth
3 Phrases That Quietly Destroy Your Brand Authority HP DemandSignals™ | Highly Persuasive There's a sentence buried in almost every B2B company's standard communications. It appears in proposals, in follow-up emails, at the end of client presentations, and in introductory calls. It sounds professional. Accommodating. Even thoughtful. It's destroying your…
Read More
May 14 2025
The Emotional Palette How Brands Can Trigger Complex Feelings Without Saying a Word

How Brands Can Trigger Complex Feelings & Emotions Without Saying a Word

By Business Strategy & Positioning, Branding & Identity, Conversion Optimization & Sales Psychology, Influence & Consumer Psychology
How Brands Trigger Complex Feelings Without Saying a Word HP DemandSignals™ | Highly Persuasive The buyers evaluating your company are not processing your brand the way you think they are. They are not reading your case studies, forming views, then revising them as they read more. They are not comparing…
Read More
May 12 2025
b2b influence and persuasion for lead generation and sales cycles - highly persuasive.png

How to Build Influence & Persuasion Systems in B2B That Help You Dominate Your Category

By Business Strategy & Positioning, Branding & Identity, Influence & Consumer Psychology, Marketing Strategy & Growth
Why Influence in B2B Has Nothing to Do With Persuasion Tactics HP DemandSignals™ | Highly Persuasive The B2B companies that consistently close the most complex deals have something in common that isn't usually visible in their sales process. They don't appear to be selling. Their buyers describe the decision to…
Read More
Apr 26 2025
The Hidden Goldmine on Your Website You're Ignoring

The Commercial Asset on Your Website That Most Organisations Are Systematically Wasting

By Marketing Strategy & Growth, Branding & Identity, Business Strategy & Positioning, Conversion Optimization & Sales Psychology, Influence & Consumer Psychology
The Most Visited Page You've Probably Never Optimised HP DemandSignals™ | Highly Persuasive In most B2B website analytics, the About page sits in the top five most visited pages — consistently, across sectors, regardless of how much traffic the homepage or service pages receive. This is not a coincidence. It…
Read More
Apr 24 2025
Brand Erosion - How Brands Become Forgettable Without Realizing It

Brand Erosion: How Businesses Become Commercially Invisible Without Realising It

By Business Strategy & Positioning, Branding & Identity, Thought Leadership & Authority Building
Brand Erosion: How Businesses Become Commercially Invisible Without Realising It DemandSignals™ | Highly Persuasive Brand erosion rarely announces itself. There is no moment of crisis, no clear inflection point, no single decision you can point to afterward and say: that is where it started. It starts in the opposite of…
Read More
Close Menu

►
Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.
None
►
Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.
None
►
Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.
None
►
Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.
None